Shoe Model Freda Salvador Tiptoes Into Luggage – WWD

Shoe model Freda Salvador is bringing its easy California cool, Made in Spain craftsmanship to a brand new class: purses.

“It took us two-plus years to take the design aesthetic we use to consider our footwear — it’s cool however it’s useful, it’s no-nonsense however it’s elevated — and convey it to luggage,” mentioned model cofounder Megan Papay. “Sourcing sensible, we’re in southern Spain in the identical manufacturing unit that makes Loewe, so the execution was beautiful and we may play lots with artisanal particulars.”

Freda Salvador, based in 2012 by Papay and Cristina Palomo-Nelson, relies in Sausalito, Calif., and is a favourite of Jennifer Lawrence, Emma Roberts, Karlie Kloss and plenty of extra celebs for its Chelsea and Western boots, platform oxfords, loafers and woven ballet flats.

The designers began with three purse kinds, a leather-based tote in black calf or hazel suede with whipstitched handles and a shoulder strap; a bucket in black calf or seaweed inexperienced mock croc, and a mini crossbody pouch in mock croc or silver calf. Costs are $195 to $595, and the gathering is out there by way of the model’s on-line retailer and at its new San Francisco boutique on Fillmore Road. (An L.A. boutique is subsequent.)

“It was actually vital for us to do to a carryall satchel, it’s good and light-weight, and you’ll throw it in your again if you wish to,” Papay mentioned. “The bucket bag has the identical welt as on our sneakers, that’s how we tied all of it collectively,” she mentioned. “We’re recoloring them for spring, after which we’ll do a much bigger measurement tote for summer time in canvas and denim.”

The model collaborated with actress Freida Pinto final 12 months on a pair of D’Orsay sneakers to learn charity. “I discovered on set and in my press junkets I used to be sporting my Freda Salvadors daily, like a pair of denims you wish to put on till you’ll be able to’t anymore,” she mentioned on the time. 

“The momentum of Freda is so good proper now, the individuals wanting our sneakers, sporting our sneakers, the shops selecting us up, we can’t preserve the ballets or loafers in inventory,” Papay mentioned. “We’re in a month out preorder, and each time we put them up on the positioning they’re gone.”


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