Lafayette 148 will launch its first superstar marketing campaign starring Maggie Gyllenhaal, the actor, screenwriter, producer and director.
The marketing campaign brings to life the season’s assortment theme, “Within the Library of Girls,” a celebration of the cultural and sartorial qualities present in ladies literary icons and writers.
For the marketing campaign, the 45-year-old Gyllenhaal showcases assortment appears in a Brooklyn brownstone, within the neighborhood that’s house to each Gyllenhaal and the model’s design atelier.
Emily Smith, artistic director of Lafayette 148, was drawn to each Gyllenhaal’s burgeoning status as an in-demand screenwriter — her screenplay adaption of “The Misplaced Daughter” was nominated for an Oscar in 2022 — in addition to her many appearing roles.
“The same sensibility resides in Maggie’s writing because it does in her onscreen and onstage performances,” stated Emily Smith, artistic director of Lafayette 148. “She possesses a uncommon expertise for portraying the intricacies of girls’s lives, one that’s anchored in a deep sense of empathy, humanity and beauty. It’s these understated values — complemented by her pure class in on a regular basis life — that I discover so inspiring in Maggie. So when occupied with a lady who may effortlessly embody the spirit of the gathering, she was a pure match. Plus, she’s a neighborhood Brooklyn lady, too!”
Maggie Gyllenhaal for Lafayette 148.
Jody Rogac, courtesy of Lafayette 148.
Within the adverts, Gyllenhaal brings to life Smith’s design philosophy within the items she wears, such because the sculptural simplicity of a loose-fitting pant-and-shirt ensemble in paperweight grey leather-based, the proper white shirt, a long-standing signature for the model, which is paired with easy-to-wear blue denim denims and black loafers. The collegiate spirit is obvious in a chunky cashmere V-neck sweater worn with wide-leg black pants.
In its fall 2023 evaluation, WWD referred to as Lafayette 148’s assortment “playful-meets-polished luxe apparel.”
Gyllenhaal stated, “I heard somebody say not too long ago: ‘Getting dressed is the primary inventive expression of the day.’ And I took it to coronary heart. With Lafayette 148’s collections, I discover that all the things from the colours to the shapes and silhouettes mixes rather well with me. There’s a mixture of class, consolation, in addition to some actually wild items. The shearling coat has a lot aplomb and goes so nicely with the traditional crisp blouses, type of French New Wave. It’s all such a pure match for me.”
Maggie Gyllenhaal for Lafayette 148.
Jody Rogac, courtesy of Lafayette 148.
She instructed WWD, “I’m an enormous fan of what Emily Smith is doing at L148. Her designs are traditional and stylish, actually wearable. And her curiosity in my work as part of the marketing campaign was actually vital to me. It was a pleasure working collectively on this stunning challenge.”
Lafayette 148 identified that every one marketing campaign supplies had been captured previous to the SAG-AFTRA strike.
The marketing campaign was photographed by Jody Rogac and can seem on Lafayette 148’s social media, web site and e mail.
The autumn 2023 marketing campaign follows Gyllenhaal’s attendance with Smith to New York Metropolis’s annual gala for Save Venice. The model is at the moment sponsoring the conservation of he 18th-century portray “Assumption of the Virgin/Feminine Saint in Glory” by Giulia Lama, a feminine artist who was so unrecognized in her lifetime that even the title of her portray stays a query.
