Zack is again.
Have we mentioned that earlier than? In all probability, since that is his FOURTH time visitor posting on The Skinny Confidential. He’s humorous, he’s witty, he’s charming and at present he’s right here to inform us about his mentorship expertise with Lauryn.
We love this publish as a result of Zack shares what he realized, however these are issues you are able to do too. No matter your trade, you may take these tangible ideas and apply them to your personal enterprise, or life for that matter.
With that, let’s welcome Zack again to the weblog.
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Working with Lauryn has been such an unbelievable expertise! I’ve mad respect for the The Skinny Confidential empire she’s constructed. When she picked me to be her mentee, I used to be over the moon! However I made certain I labored for it.
I first invited Lauryn on my podcast, #NoFilter with Zack Peter, again in December 2018 to get myself on her radar. Time is efficacious, so moderately than eager to meet-up for espresso to choose somebody’s mind, I favor to ask them on my podcast to make it extra price their whereas. Fortunately her schedule labored out and we hit off immediately.
The next summer time, I invited her again on, however this time along with her husband Michael. (I wished to get on HIS radar to get an in with Expensive Media.) Lauryn preferred me, adopted me on Instagram, and I’d often interact along with her content material to maintain my face on the top-of-mind.
Then in 2021, once I noticed that she opened her mentorship program, I utilized on Instagram. I had a transparent profile image, a catchy deal with (@justplainzack), and knew she’d positively acknowledge me. That’s clearly a for much longer approach of going about it, however my level is: All the time play the lengthy sport. Don’t simply take into consideration the subsequent step, take into consideration the final word goal and all of the steps in between. Sure, it’s essential to take dangers and transfer quick, however typically constructing a relationship is what actually pays off extra ultimately.
Now, listed here are the six most useful classes I took away from working with Lauryn:
♡ You MUST Present Worth
It’s cute to be cute, however what extra can you supply? For me, I host a podcast that focuses on actuality TV information and “spilling the tea.” So folks now come to me and belief me to provide them the most effective and the juiciest tea. I give folks entry to their favourite actuality stars by way of my interviews, I serve-up nice insider scoop (no low-budget tea!), and I do it in a humorous and enjoyable approach.
I’m a fast-talker and have a background in stand-up comedy, so I be sure my tea is to-the-point and entertaining. There are one million Instagram accounts that ship information, however MY NEWS is credible and enjoyable. Folks know what to anticipate after they come to me — and it’s at all times a good time. Lauryn at all times jogged my memory to supply my group one thing of worth in every bit of content material I put out. It’s not all about me; it’s about what I can supply YOU.
♡ Hold Up with Social Tendencies
Simply since you don’t “get TikTok” doesn’t imply you shouldn’t be on it. Google that shit! Examine it and get your ass on it if that’s the place your goal demo is. TikTok and Instagram Reels are EVERYTHING proper now. My power lies in doing video content material that may showcase my persona and wit.
Lauryn made me do a MINIMUM of 1 Reel/Video per week. That’s main as a result of at the moment Instagram prioritizes video content material. So it’ll push that content material to the forefront. I now intention for no less than 4-5 Instagram Reels per week, if not each day. This helped me grown my present’s account @nofilterwithzack from 8K to over 45K followers since I began working with Lauryn. And it’s rising quickly.
All the time research the market and keep on prime of the tendencies.
Do what works for you. And even in case you don’t suppose it really works for you, but it surely works in your market, then discover a technique to MAKE IT give you the results you want. Foolish TikTok dances aren’t my factor; however bite-sized tea and commentary positively work for me.
♡ Have a Clear Name to Motion
When you’ve bought their consideration, inform them what to do. Hearken to the most recent podcast episode to get the total scoop. Purchase my actuality TV-inspired wine line (bought out, once more! Keep tuned for the relaunch) for a superb buzz whereas watching Actual Housewives. Purchase tickets to my reside exhibits to take the expertise offline and hold with me IRL.
Whether or not it’s your Instagram captions, your bio, your episode descriptions, or simply the content material of an episode, be sure the call-to-action is CLEAR and EASY on your shopper. Lauryn taught me that that’ll maximize conversions and ship outcomes.
♡ Play to Your Strengths & Don’t Be Afraid to Present Who You Are
Although my success lied in podcasting, Lauryn was very clear that I wanted to place myself in entrance of the digital camera. She instructed me I’ve a definite look and powerful persona, so lean into that. My hair is a vibrant, icy platinum blonde (and I pay some huge cash for it). I’ve darkish stark eyebrows. I’ve NO FILTER (like my model) in terms of my opinions and I’m not afraid to share them. I’m not afraid to go towards the fray, however I at all times maintain it light-hearted.
Discover what your strengths are and play to them. These strengths will set you aside from anybody else on the sector and make you stand-out. Too many individuals analyze the market and attempt to copy what already works for another person. As a substitute, give attention to what makes you distinctive and be totally unapologetic about it.
♡ COLLAB. COLLAB. COLLAB.
Lauryn is aware of the significance of collaborating with different creators. It helps to elevate you each up and amplify your manufacturers. I used to be fortunate sufficient to collab with The Skinny Confidential. I’ve a background in writing, so I used to be capable of supply insights on this weblog – examine my posts right here, right here & right here. I additionally did an Instagram Takeover for @theskinnyconfidential with the HOT MESS ice curler.
These had been two alternatives I used to be very grateful for, because it supplied added publicity for me and my model, whereas additionally giving me a chance to offer some extra worth to the TSC group. Discover folks in your community and give you artistic methods to cross-pollinate. It’s the quickest (and least expensive) technique to develop.
♡ Set Clear Targets for Your self
And get micro with them. Lauryn had me write out what my objectives are, then beneath every objective, define the precise steps I might want to take to get there. After which define extra particular duties I ought to be taking each day to hit every of these metrics.
For instance, I wished to construct a stronger, extra loyal group, which meant I needed to interact and work together extra. I responded extra to feedback and DMs (time-blocking is essential right here). I began live-streaming twice every week and would reply to the reside chat. These streams ended up being a few of my hottest content material. I’d ballot the viewers, taking questions on IG Tales, and join with them extra. Now I’ve such an unbelievable group round me, referred to as the “Zack Pack” — they usually’re journey or die! So, set your objectives and get to work.
I beloved attending to work with Lauryn and I’ve feeling this gained’t be the final time. In order for you some sizzling insider actuality TV scoop, go comply with @nofilterwithzack and take heed to the #NoFilter with Zack Peter podcast, obtainable on all platforms (together with YouTube).
I even have a reality-TV impressed #NoFilter Wine line, obtainable in fizzy rosé and fizzy white, packing a punch at 13% ABV, however like I mentioned, we’re bought out. Comply with my IG accounts to remain updated on the relaunch! In order for you a behind-the-scene peek at working the #NoFilter empire, you may get humorous snippets over at @justplainzack.
♡♡♡
You should definitely stalk Zack on IG at @justplainzack & @nofilterwithzack. His podcast is so humorous too. Like, in case you’re into all issues Bravo, you gotta test it out.
x, The Skinny Confidential staff.
+ in case you’re into housewives, stalk Dorit’s trend type right here.
++ and stalk these wellness hacks from Tiffany Hendra.
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