Tesla pioneered over-the-air (OTA) software program updates as a handy approach so as to add new options and repair points. Legacy automakers have been sluggish to catch up—and there is a cause for that, says Ford CEO Jim Farley.
To save lots of prices, Ford farmed out growth of auto management modules, which govern the operation of all the things from engines to seat adjusters, to suppliers like Bosch, Farley explains on a latest episode of the Totally Charged Present podcast, beginning across the 25-minute mark. This enables Ford to pit suppliers towards every in aggressive bidding, saving about $500 per automobile produced, however means Ford should use a provider’s software program for a given module.
2023 Ford F-150 Lightning
“They do not discuss to one another,” Farley mentioned. “So although it says ‘Ford’ on the entrance, I’ve to go to Bosch and get permission to vary their seat-control software program.”
The suppliers personal the software program in modules they provide to Ford, and the sheer variety of suppliers—about 150, in response to Farley—makes managing automobile software program troublesome.
Ford is attempting to deal with this by utterly in-sourcing its next-generation electrical structure, Farley mentioned, and writing extra software program in-house. However that presents its personal problem. Engineers used to engaged on earlier generations of inner combustion autos lack the mandatory software program expertise, whereas devoted software program engineers lack expertise with safety-critical automotive techniques, Farley mentioned, citing this as a cause for the corporate’s 2022 enterprise cut up into EV and non-EV passenger-car models.
Ford started a shift to OTA updates with the Mustang Mach-E electrical crossover, and has added options like enhanced Amazon Alexa voice controls this manner. For among the earliest clients, Ford additionally enabled its BlueCruise driver-assist system via an OTA replace after buy. However different automakers have been extra nimble with OTA updates.
Whereas some recollects nonetheless require a service heart go to, Tesla has been capable of remove the necessity for a lot of by importing new software program. Lucid even narrowed a recall pool with a bit of software program pushed to its autos. Jaguar, in the meantime, confirmed the chances for legacy automakers with an OTA replace to battery power management module software program addressing battery fireplace issues.
