Why Australia is a crucial marketplace for Hyundai N

Hyundai N was first established as a division of the South Korean carmaker in 2012, and ever because it launched its first road-going mannequin in Australia in 2018 it has been going from power to power.

Talking at a latest media occasion for the brand new Hyundai Ioniq 5 N, Hyundai N vp Until Wartenberg mentioned Australia is a “crucial marketplace for us” the place “there’s plenty of driving fans”.

Within the 5 years Hyundai has supplied its track-ready N and sporty-looking N Line fashions in Australia, the gross sales cut up has grown from 1 per cent to twenty-eight.8 per cent in accordance with June 2023 year-to-date gross sales.

Native gross sales of full-fat N fashions has grown yearly since 2020. There have been 698 Hyundai N fashions offered in 2020, 1896 examples offered in 2021, and 3899 examples offered in 2022.

This yr to the tip of June there have 2474 Hyundai N fashions offered, which means if the trajectory continues it might be one more report yr for Hyundai’s sportiest fashions regionally.

At the moment the top-selling full-fat N mannequin supplied regionally is the i30 Sedan N with 1055 examples offered this yr till the tip of June. That is adopted by the i30 N hatch (610 gross sales), Kona N (533 gross sales), and i20 N (276 gross sales).

It’s price noting orders for each the i20 N and i30 N hatches are presently closed proper now, although Hyundai Australia chief working officer just lately informed CarExpert a “resolution” is coming earlier than the tip of 2023.

The outgoing Kona N is presently in runout too with no affirmation of a next-generation mannequin but.

Branching out to incorporate the sporty-looking Hyundai N Line fashions, the present top-selling N Line mannequin is the Tucson N Line with 4932 examples offered this yr to the tip of June.

That is adopted by the i30 N Line (1819 gross sales), i30 Sedan N Line (931 gross sales), Kona N Line (547 gross sales), plus the Sonata N Line (163 gross sales).

Australian consumers seem like fairly keen on the racy-looking Hyundai Tucson N Line, as virtually 46 per cent of native Tucson consumers are choosing the bundle.

39.5 per cent of Australian i30 Sedan consumers are choosing the full-fat i30 Sedan N, and one other 34.8 per cent are choosing the i30 Sedan N Line. This brings N and N Line variants to 74.3 per cent of complete i30 Sedan gross sales.

Whereas Hyundai hasn’t introduced an N model of its second-generation Kona, it will likely be supplied in N Line trim throughout petrol and hybrid variants regionally.

The up to date Sonata N Line is because of launch regionally within the second half of 2023 and can proceed to be the one member of the native mid-sized sedan vary, and the up to date i30 Sedan N will arrive later this yr.

Hyundai N additionally just lately introduced its first electrical car (EV), the Ioniq 5 N, which is because of launch regionally within the first half of 2024.

Australian Hyundai N and N Line gross sales are as follows: