An egg yolk is treasured; 100 are terrifying. In an Instagram reel from final 12 months, a pair of disembodied arms suggestions a big metallic bowl filled with neon-orange yolks right into a effectively of flour, an act whose ostensible objective is to make contemporary pasta however whose impact is to freak me out. The moist yolks cluster densely as if simply emancipated from a sac, the type of potential life kind that portends doom in a sci-fi film: When all of those hatch, we’re fucked. With out this shock of near-unnatural shade — which ranges from clementine to cadmium — the video would lose its impact; the yolks are so darkish and so plentiful you are concerned they may battle again. However with the whisk of a fork, their borders disappear, and so they turn into a thick, placid pool of goo. The video ends earlier than they get the prospect to turn into dough.
Lately, these shockingly orange yolks have infiltrated America’s grocery store cabinets, boasting advantage and nutritional vitamins. At your native upscale grocer you may discover a robin’s-egg blue carton of “heritage free vary” eggs from the Glad Egg Co., six of them blue and 6 of them brown. The label is a dusty cobalt, interrupted by a shiny orange circle: a yolk, bare and flashing you from its cracked-open shell, no white in sight.
Final spring, my boyfriend introduced a dozen of those eggs into my kitchen. They appeared innocent at first, however when he scrambled them, I discovered myself consuming a plate of eggs nearer in shade to Bugs Bunny’s carrot than a easy French omelette. Later, I fried one subsequent to my final CSA (community-supported agriculture) egg, laid within the Catskills by a pasture-raised hen. As soon as transferred to a bowl of rice, they appeared like a clone experiment gone fallacious. The CSA yolk was a deep goldenrod, fats and happy-looking. The Glad Egg yolk was such an aggressive reddish orange it appeared like a pustule.
The specter of these radioactive yolks haunted me. Clearly they had been meant to make me be ok with myself, however their impact was uncanny. We’ve got turn into so determined for the all-natural, I spotted, that we’ll pay a premium for its simulacra. And in an effort to appease us by proving the pure, wholesome habitats of their hens, egg firms will complement their feed with issues like marigolds, turmeric, and beets to greenwash a superbly appropriate yellow yolk. In accordance with a spokesperson for Glad Egg, their proprietary corn-and-soybean hen feed contains “micro substances like marigold that present further vitamins to make sure the well being of our hens.”
As we have now boomeranged again from the egg white omelet’s late-Twentieth-century tyranny, the egg has turn into the poster baby for all-natural, accessible, “complete” meals able to show their advantage when you crack them open. And because the final decade’s farm-to-table and locavore actions (and, importantly, their aesthetics) have gone mainstream, the “farm egg” has turn into ubiquitous, its yolk an object of our undivided consideration. We would like it jammy, that sludgy halfway between soft- and medium-boiled. We would like it over simple, its yolk sploojing throughout the plate. And we would like its shade to persuade us that it was not hatched in some animal welfare hellscape.
Egg carton advertising and marketing, which is at greatest opaque and at worst a pernicious lie, would have us consider that the hens who imparted these eggs to the bourgeois grocery purchasing class are twirling by pastoral fields like Maria in The Sound of Music. The yolk is the purest illustration of this dream, a shiny orange ball of taste and “good” fats that dazzles the attention, fills the stomach, and soothes the conscience. Earlier this 12 months the high-end egg purveyor Important Farms launched an advert marketing campaign by which {couples} suggest to one another not with diamonds, however Important Farms eggs. Inside these shells, in the event you observe this swell of selling logic, lies not simply the key to happiness and advantage, however life itself. The state of the yolk right this moment tells us extra about ourselves and our wishes than it does in regards to the egg that laid it.
Whereas egg white omelets appear outre in our present period of virtuous fat, America’s relationship with yolks has a deep and sophisticated historical past. The yolk phobia of the late Twentieth century arguably started within the Nineteen Fifties, when the biologist and physiologist Ancel Keys popularized the thought that prime ranges of ldl cholesterol enhance the chance of coronary heart illness, an concept additional bolstered by the landmark Framingham Coronary heart Research. By the Nineteen Sixties, the connection between ldl cholesterol and heart problems had been established; within the ensuing many years, scientists and farmers alike created low-cholesterol eggs. Egg whites offered in a carton boomed. However by 1959, the American Coronary heart Affiliation was insisting that villainizing ldl cholesterol in eggs “is unjustified from current scientific proof and is depriving individuals of a ‘superb product.’”
It took nearly 50 years for this concept to catch on. The origins of our latest yolk worship may be traced to the late ’90s, when a couple of influential cooks had been shopping for substances from native farms and educating their diners about it. Because the farm-to-table motion and the locavore motion and the gradual meals motion swelled all through the aughts, the egg was freed not simply from dietary jail but additionally the dogmatic strictures of breakfast: “Put an egg on it” turned a preferred option to stage up a dish. In 2008, it even spawned a zine with the identical (although purposely misspelled) title.
4 years earlier than that, Momofuku Noodle Bar opened and started serving bowls of ramen topped with poached eggs. Because of the restaurant’s runaway reputation, “the comfortable egg turned a ubiquitous hipster entity,” explains the meals author Charlotte Druckman. By the late aughts, the egg had been been given a bespoke agrarian rebranding: In 2008, Frank Bruni lamented the redundancy of a “hen egg” on the menu at Momofuku Ko; the next 12 months, Eleven Madison Park was serving a poached “farm egg with Parmesan foam,” topped additionally with brown butter hollandaise and asparagus. The egg’s luxurious got here as a lot from its implied provenance because it did from garnishes like caviar and hollandaise: The diner may assume that the chef had sourced the egg from a farm the place the chickens’ asses had been being wiped with non-GMO Charmin.
The rise of the farm egg on nice eating menus additionally coincided with the Nice Recession, an period when “numerous nice eating cooks began wanting into substances that had been thought of trashy or ugly,” says Druckman. “They’d make the substances ‘refined,’ and cost extra however pay much less.” As cooks like Momofuku’s David Chang moved in direction of a extra informal aesthetic, eggs started to colonize menus together with offal, bacon, and doughnuts. A sous vide egg, popularized within the States by the late-aughts ramen growth, “is one thing that’s snobby in its method, nevertheless it’s a staple meals for everybody,” Druckman factors out.
With these sous vide eggs, the recognition of ramen additionally laid the groundwork for the way forward for the now-ubiquitous jammy egg, which, with its molten, sludgy, ideally deep-orange yolk, has since turn into its personal object of want. It’s tough to find the primary use of the phrase “jammy egg,” however Bon Appétit definitely vaulted it into the lexicon of the plenty. A 2017 unfold within the journal known as “Put an Egg On It,” written by Chris Morocco and Amiel Stanek, put forth a primer on fried, poached, and boiled eggs to swimsuit the fashionable “egg-topped age.” Final within the package deal was “the jammy comfortable boil,” which instructed a strict six-and-a-half-minute boil and an ice bathtub plunge for “precisely the egg we would like luxuriating in our ramen or getting cozy with comfortable grits.”
“There was this collective feeling that eggs had been simply in every single place,” Morocco remembers of the package deal. The egg “turns into this visible language that may be a gateway to so many issues,” he says. The jammy egg specifically is “a preparation that crosses all types of culinary boundaries and is so readily adaptable to nearly any kind of dish.” The truth that it takes underneath 10 minutes to prepare dinner helped clean the jammy egg’s transition from restaurant fetish object to residence prepare dinner favourite.
The unfold of the farm-to-table motion additionally endowed the jammy egg with extra virtuous undertones. “The orangey, burnished, reddish yolk additionally turned its personal form of signifier for this ‘higher egg,’” Morocco says. “That shade turned synonymous with free-range, free-running hens which have entry to the outside and are in a position to really eat the meals that they’re most naturally geared in direction of.”
That shade performed to our unconscious appetites: On this planet of meals advertising and marketing psychology, yellow and orange make individuals hungry; pink makes them really feel ardour. Add some messaging that claims shade as a sign of farm-to-table advantage, and you’ve got a product so interesting you might promote it to hens. The convenience with which firms can obfuscate the origins of those eggs — and persuade us of their advantage — additional deepens the divide between animal and prepare dinner. As shoppers develop ever extra alienated from the animals, crops, and laborers concerned in producing the substances we purchase, an increasing number of producers have made an effort to remind us that they arrive from farms, creating an odd suggestions loop of ignorance. We’ve got been taught to equate shade with higher therapy and higher vitamin, whether or not it’s true or not.
Contemplate the 15 completely different egg choices at Mr. Mango, a Brooklyn grocer close to my yoga studio. One is available in styrofoam, however nonetheless claims its eggs are “sourced from household owned farms” and encourages buyers to “meet the household farmer whose hens laid your eggs.” Subsequent to it are Glad Egg Heritage eggs, and eight extra free-range or pasture-raised manufacturers, nearly all with labels that present a couple of (not too many!) hens, pecking their method by rolling hills or pastures.
The labels on the egg cartons comprise extra disclaimers and guarantees than a Notes app apology: Tended by hand; small household farms; glad hens; moral eggs; no hormones; no antibiotics; no animal fats; all-natural; licensed natural; 300mg omega-3s; lutein + ZEA [zeaxanthin]; non-GMO; licensed humane raised + dealt with; contemporary air and sunshine; freedom to forage open air year-round. Important Farms even publishes a pretend newspaper (one web page) about their “outdoorsy ladies” that’s tucked into their $12 cartons.
All of this copywriting is telling the identical story, which may be summed up as “We’re not like them!” Them being the economic farms whose eggs flip up at lower cost factors — I lately noticed a dozen offered for $2.19 — in styrofoam containers at your native grocery retailer. These are the farms that usually stack chickens on prime of one another and stuff them with GMO feed, breed illness, wash their eggs with bleach to sanitize them, and squeeze out as many eggs as attainable from bedraggled hens who should lay in view of their comrades’ corpses. These farms flip the hen, as authors Web page Smith and Charles Daniel clarify in The Hen E book, into “an industrial course of whose product [is] the egg.”
In the event you stroll the aisles of Mr. Mango or simply about any feel-good grocery retailer, a binary narrative may seem in your mind. There are the unhealthy farms — styrofoam carton, diseased hens shitting on one another — after which there are the nice ones, whose hens are glad and free to roam, and lay eggs plentiful with vitamins and vibrant shade.
In actuality, that binary is a spectrum, and a muddy one. Sure, manufacturing unit farms wreak environmental and moral havoc. And it is attainable to purchase eggs from hens who’ve lived a way more humane and carefree life than you may have. (The best method to do that is to purchase straight from a small farm whose practices you’ve researched or requested them about.) However the center floor between these locations is way wider, and extra widespread, than egg labels would love us to assume. And the place the query of taste is anxious, the equation turns into even jammier.
The flavour of an egg — watery and wan or wealthy and full of life — owes itself to the alternatives of a farmer. So too does the colour of its yolk. These selections start with the breed of hen bought and the dwelling circumstances offered for these hens; they finish with variables like washing, refrigeration, and distribution.
At Ramble Bramble farm in Huntington, Vermont, Jamie Skye Bianco raises chickens for each slaughter and laying, in addition to dairy goats, sheep, and lamb. The entire farm’s merchandise are licensed natural, and its laying hens are heritage breeds together with the black copper Marans, which may lay copper-colored eggs with such a putting and sought-after hue that they’ve their very own shade charts. Their yolks, too, are a deep golden orange.
The black copper Marans are a number of the costliest hens to boost per laid egg: Whereas hybrid breeds utilized by industrial farms lay six to seven eggs per week, Marans lay wherever from zero to 4 instances per week, a fee that regularly decreases to zero earlier than the tip of the hen’s common eight-year lifespan. Marans take as much as 30 weeks to mature; industrial hens can take as little as 14.
“Elevating that kind of chook, you’ll be able to’t promote sufficient eggs except you’re promoting to a very area of interest market,” Bianco says. “From the place of a market farmer, you may be capable of get twice as a lot promoting Marans eggs, however you’re actually solely getting a few quarter of the eggs in a given season.” The Marans, although, is prized not only for its egg shade, however the wealthy taste hiding inside.
All year long at Ramble Bramble, the hens graze on the refuse from the farm’s different operations. Within the fall, they peck at fallen apples which were turned to a candy mulch by the tractors that drive over them, which creates a touch larger sugar stage within the eggs that lightens the yolk. Some farms with heavy composting operations or plenty of pigs will increase chickens atop compost and manure piles, “and that has its personal taste” that it imparts on the eggs, Bianco says. “It clearly doesn’t style like shit, nevertheless it does have a selected taste as a result of it’s predigested pasture, so to talk, and so they’re choosing out each the bugs within the compost and the predigested stuff. However your peculiar individual shouldn’t be going to select up variations like this.”
What occurs after the egg exits the hen additionally has an impact on taste. At Ramble Bramble, Bianco waits so long as attainable to scrub their eggs, in an effort to stave off degradation. Within the U.S., farmers should wash eggs earlier than promoting them to take away the “bloom,” a protecting coating added within the cloaca simply earlier than laying that retains the egg secure from micro organism. Instantly after the wash, an egg begins to dehydrate, and the interior membrane lining — the skinny white clingy stuff that may make peeling a freshly boiled egg such a ache — begins to degrade. This course of results in a breakdown of the protein and fats bonds contained in the egg that preserve a yolk scrumptious, vibrant, and jammy. Refrigeration additionally impacts the chemical composition of an egg, reducing its viscosity and growing its wateriness. Crack a freshly laid, wholesome egg onto a plate or pan, and also you’ll see the yolk sit proudly above the white, like a napping Gudetama; the white, too, can have a transparent demarcation between the firmer interior white and the looser outer white. An previous, long-washed, long-refrigerated egg will unfold out within the pan.
And what about shade? What in regards to the molten pink yolk that when terrified me however so many individuals chase in a Marans? In accordance with their web site, the Glad Egg firm’s contracted “household farmers” increase copper Marans for the orange-yolked heritage eggs and speckled Legbars for the blue-shelled eggs, and provides them “a specialised and extra premium feed.” The Glad Egg web site factors out how “spoiled” their “egg-laying queens” are, roaming and consuming “tasty bugs” close to play kits and swings. In the event you’re uncertain of the outcomes this setting creates, you’ll be able to go to a web page titled “9 Footage of Heritage Egg Yolks That Are Undeniably Attractive.”
I requested Bianco in regards to the chance of a mass-market egg producer utilizing dietary supplements to show their yolks orange. “In case you are a bigger vendor,” they mentioned, “or a market vendor utilizing hybrid birds that make watery eggs with no attention-grabbing shade, the one method you’re going to get the outcomes you’re in search of is a few form of coloration by food regimen.”
In fact, there’s no well being threat to shoppers if farmers are sprinkling marigolds into their chickens’ feeds. However this tinkering nonetheless leads shoppers to conflate yolk shade with well being advantages and elevated taste that they’re not going having fun with — some nameless style exams have proven little distinction between the flavour of “farm eggs” and factory-farmed eggs. Yolk shade choice varies between nations; egg farmers can use Yolk Fan, which seems like a deck of paint colours, to calibrate their feed to client preferences. Customers pay for the thought of the profit, not the profit itself, a discrepancy that the colour of the yolk additional obscures. Scientists have discovered that visible cues can have an effect on the flavors we style much more persuasively than what we scent or style. A darker yolk may style extra scrumptious if solely due to its wealthy shade, not the protein and omega-3s it hides.
The mass-marketing of amber yolks serves solely to additional distance the patron from the farm. Such greenwashing offers the well-intentioned shopper the phantasm that they’re making selections in step with their very own beliefs — and saves them the difficulty of going to a farmers market and asking an precise human farmer how they increase their eggs — however obfuscates the particular selections carried out by producers and farmers.
For Glad Egg, these selections have resulted in a class-action lawsuit claiming that its eggs ought to be labeled as “free-range” as an alternative of “pasture-raised.” Within the U.Okay., PETA has allegedly filmed inside plenty of farms owned by the identically named however totally unaffiliated Glad Egg Co. and located overcrowding, massive swaths of muddy grime as an alternative of peckable grass, and lifeless birds left to rot amongst those that survive them. Whereas the animal welfare nonprofit can skew militant and sensationalist, its alleged footage underscores the usually stark variations between what individuals anticipate from their feel-good grocery store eggs and the way in which these eggs are literally produced. Conserving cattle all the time entails a little bit of management: Even on the microfarming stage, animals are there primarily to provide meals. However the nice rip-off of commercial greenwashing is convincing shoppers that the animal welfare and sustainability that smaller farms usually prioritize is well scalable, with out sacrifice.
Lately, this conflation of well being and taste with yolk shade (and even shell shade) has granted eggs, and notably their yolks, a sheen of wellness that was unprecedented twenty years in the past, when the nation was nonetheless underneath the spell of the egg white omelet. The egg yolk is now attractive in the way in which that selectively positioned physique fats and over-hydrated pores and skin are attractive — it guarantees an abundance of life. The egg has lengthy represented fertility, however now it has a proprietary cash shot: Breaking into the seven-minute egg sitting regally atop a composed salad presents a safe-for-work type of ejaculation that feels decidedly healthful.
On social media, the egg yolk has turn into a matinee idol. On the now-shuttered Konbi in Los Angeles, the menu’s star was an egg salad sandwich which, when break up open, supplied a centerfold of jammy yolk. At Manhattan’s 4 Charles Prime Rib, in the event you add the $3.99 “farm egg” to your $36.99 double wagyu cheeseburger, you obtain tableside service whereby a white-gloved server pierces the egg’s yolk and pours it over the burger, elevating it up for an extended and dramatic stream as if it’s Basque cider. The VIP Listing girlies declare this little bit of theater modified their lives. It has, predictably, turn into a TikTok sensation.
For residence cooks, eggs stay the last word Instagram bait: They’re low-cost to purchase (inflation however) and straightforward to make, and even a luddite with an iPhone 4 can get a pleasant shot of a fried egg. Eggs are simply recognizable and simply damaged: See an intact yolk on a TikTok and also you already know what’s coming, just like the twelfth kill shot in a John Wick film. Regardless of all that repetition, it’s nonetheless enjoyable to look at somebody’s knife reduce right into a fried or soft-boiled egg and watch the yolk conquer the remainder of the plate.
Dan Pelosi, who shares recipes and cooking movies on Instagram underneath the title @grossypelosi, has posted numerous egg photographs, which suggests he has years of information on the methods by which a yolk can drive us loopy. Except for pasta, “eggs are the factor individuals speak to me about essentially the most,” he says. “The orange yolk is big — they assume that you need to go to some particular place that’s on a distinct aircraft to get an orange-yolked egg.” In actuality, he will get his Important Farms eggs from the bodega. “I’m a sucker for it,” he says of the orange yolk. “It doesn’t style higher, nevertheless it’s fairly, and I care about aesthetics.”
Many individuals, Pelosi says, are nonetheless nervous about cooking an egg — they assume they’ll mess it up, or get salmonella from undercooking it, or gross themselves out by overcooking it. Eggs are accessible and acquainted, however require finesse, an ideal foil for our neuroses.
Seeing them on a display screen, nonetheless, turns eggs into an concept, a client product to coo at. After I ask Pelosi about why the piercing of a yolk is so interesting — even after we’ve been seeing it for a decade — he presents a bit of giggle, however his clarification is extra chaste than the one I’m imagining: “I imply, have you ever ever popped a pimple?”
Orange yolks have turn into a useful gizmo in skilled meals images, too. Susan Spungen, a cookbook creator and meals stylist, has used Glad Eggs for picture shoots. “I do assume that getting that shot the place the yolk is operating has all the time been a meals styling second,” she says. “These darkish amber eggs actually do look good on digicam — there it seems pure. If the yolk is absolutely pale yellow, it simply doesn’t have the identical impression. However I made pate sucree with [Happy Eggs], and I couldn’t even use it; it appeared dyed.” She thinks that the farmers could feed their hens turmeric for that further glow.
Spungen was the founding meals editor at Martha Stewart Residing when it launched within the early ’90s, and believes that it was none apart from the journal — and its eponymous founder — who planted the seeds of our present egg enthusiasm. “She was an early adopter of retaining [heritage breed] chickens,” Spungen says of Stewart. “Martha would deliver her eggs from her farm in Westport to the check kitchen.” The journal even ran a multipage showcase of heritage breeds, with a dissertation on the fun of retaining them.
Yard chickens turned a foundational a part of Stewart’s DIY-luxe ethos, by which she turned homesteading into class efficiency for the higher crust. To wit: In 1995, she launched a group of paint colours impressed by the shells of her Araucana hens’ eggs. Though they had been discontinued in 2012, they proceed to loom massive within the cultural reminiscence. After I talked about to my boyfriend’s mom that I used to be writing about egg yolks and Martha’s affect on the planet of egg worship, she set free a puff of recognition and exclaimed, “Araucanas!” Stewart’s technique — to reveal these interested by homemaking and cooking to the posh and aesthetics of fine eggs — each echoes and inverts their promise: Whereas the egg is affordable luxurious, she turns it into luxury-luxury. Nearly 30 years in the past, her paint offered for over $100 a gallon. (Extra lately, she wrote in regards to the trays of wheatgrass she grows in her greenhouse particularly for her “glad, wholesome chickens.”)
Like a yellow yolk, a blue shell doesn’t say a lot in regards to the lifetime of the hen who laid it, or how flavorful its inside goo is perhaps. However from a client perspective, it seems as treasured as a gem that begs to be proven off. And shoppers are all too keen to conform: At Gohar World, a lately launched tableware firm from chef and artist Laila Gohar and her artist sister, Nadia, you should purchase a $328 wrought-iron “egg chandelier” to show your brown and ecru and blue eggs, no matter whether or not you intend to prepare dinner them. (Does one take away the eggs, one after the other for cooking, till the chandelier is lastly naked?) The piece’s spectacular frivolity underscores the egg’s new position as standing image: Martha could have positioned hers in a handwoven basket, however Gohar World insists on elevating them — actually — as design objects. To complete the look, you should buy a set of six lace “egg clothes,” full with black ribbon. “Why simply eat your eggs,” the product description reads, “when you’ll be able to gown them up, too?”
I’ve had spotty luck perfecting the jammy egg. Bon Appétit’s six and a half minutes go away me with a free, snotty white close to the yolk; seven minutes and about 20 seconds often will get me nearer to the best, however the edges of the yolk start to set and switch pale, an aesthetic sin that evokes the specter of the hard-boiled yolk, whose chalky texture has but to search out its resurgence.
However some individuals hope that second is nigh, together with Moonlynn Tsai, the co-founder of Coronary heart of Dinner and a former companion on the Malaysian restaurant Kopitiam in Manhattan. When Kopitiam opened in 2015, she remembers, somebody on Instagram shared a photograph of the restaurant’s nasi lemak, a dish topped with a halved hard-boiled egg. “All people was like, ‘How dare they prepare dinner it to that time? That’s disrespectful to the egg — do they not even know how one can prepare dinner a correct egg?’” Tsai says of the feedback. “And I simply keep in mind sitting there like, This can be a literal direct assault on our tradition and upbringing. Simply since you’re seeing a distinct type of egg [than what’s] fashionable these days, it doesn’t imply that this can be a unhealthy egg.”
Tsai, who’s Taiwanese, grew up consuming her mom’s tea eggs, and would crumble the seasoned yolk, utilizing it “nearly as a topping on my rice.” Not like a runny yolk, which may evade you as soon as it’s uncovered, a hard-cooked yolk is keen to be put into service. It may be seasoned, was a condiment for rice and even steak tartare. “It’s like a sponge,” Tsai explains, keen to absorb no matter taste we wish to assign it.
Tsai lately ate a hard-boiled egg that could be a bellwether of issues to come back. Lingo, a brand new Japanese American restaurant in Greenpoint, Brooklyn, serves a smoked tamago sando, which arrives as delicate rectangles of egg salad sandwich topped with daring strains of salmon roe. Chef Emily Yuen hard-boils the eggs for 10 minutes earlier than marinating them in mirin and soy after which smoking them; lastly, she mashes them with Kewpie mayonnaise, seaweed, and Sichuan pepper. A tough boil is important, Yuen says, for a sturdy and flavorful egg salad; a runny yolk would get misplaced within the mess of dressing.
Maybe if recession-style cooking brings us again the deviled egg and egg salad, it may also revive that single-use kitchen device, the egg slicer. Can’t you image Nice Jones, foremost purveyor of What if it was the ’50s once more? aesthetics, making one in “broccoli” or “taffy”?
In case you are one of many thousands and thousands of civilians who nonetheless worry the egg, do that: Boil it till every cell of its yolk may be held between the fingers with out operating away. End up an egg slicer, and watch because the agency white bends to its wires, succumbing to the soothing regularity of sample. A comfortable, calming yellow will seem between the cracks. You’ll understand it was by no means so difficult in spite of everything.
Marian Bull is a author and potter dwelling in Brooklyn, New York. She writes a cooking publication known as Mess Corridor and is at work on her first e book.
Dingding Hu is a New York-based illustrator who has labored on tasks for Google, MIT Media Lab, and DOT NYC, and whose work has appeared in HuffPost, the New York Instances, and TED.
Truth-checked by Kelsey Lannin