It’s showtime, once more.
“The Victoria’s Secret World Tour,” which will probably be half style occasion and half documentary, will probably be streamed on Prime Video from Sept. 26. The present will search to rejoice the objective of Victoria’s Secret to uplift and champion ladies on a worldwide scale.
Introduced as a reimagined style present, “The Tour” will rejoice ladies and international creatives, taking a look at style and artwork via a cinematic narrative lens. The particular will take viewers on a journey via the creation of “The Tour,” with behind-the-scenes footage and intimate tales of the VS20, a gaggle of 20 international creatives who will conceive 4 style curations from such cities as Bogota, Colombia; Lagos, Nigeria; London and Tokyo, alongside well-known customized Victoria’s Secret designs.
“The Tour” is a successor to Victoria’s Secret’s iconic runway reveals that includes its well-known Angels, the final of which aired in December 2018 on CBS. These reveals, and Victoria’s Secret total, subsequently got here beneath hearth through the #MeToo motion for its glorification of a sure excellent model of female magnificence and its product choices that weren’t dimension inclusive.
Victoria’s Secret is attempting to come back again right into a recreation that it ceded to Rihanna in 2019, when the retailer axed its lengthy operating extravaganza and the Savage x Fenty present made the leap to Amazon Prime and continued to iterate with a various lineup and celeb buzz, as reported. As well as, new manufacturers have emerged akin to Kim Kardashian’s Skims, which simply snagged a $4 billion valuation by elevating $270 million in a Collection C funding spherical, and Lizzo’s model, Yitty, which is designed for all physique sorts.
“We’re delighted to proceed to broaden our relationship with Amazon,” mentioned Greg Unis, model president of Victoria’s Secret and Pink. “This collaboration creates an unparalleled viewing expertise, bringing the magic of ‘The Tour’ on to audiences far and broad. By this collaboration, we’re reinforcing our dedication to delivering charming content material that celebrates our heritage and resonates with our clients.”
The expanded collaboration between Amazon and Victoria’s Secret additional brings collectively the worlds of leisure, style and expertise. Following the discharge of “The Tour” on Sept. 26, clients will be capable to store a tour impressed assortment on victoriassecret.com and obtain quick, free Prime supply when purchasing within the Victoria’s Secret Amazon storefront.
“At Amazon Style, we’re all the time inventing new methods to encourage our clients via distinctive purchasing experiences,” mentioned Muge Erdirik Dogan, president of Amazon Style. “After increasing our broad choice of Victoria’s Secret lingerie and attire earlier this summer season, we’re thrilled that clients may also be capable to store the film-inspired assortment this fall.”
As reported in Might, Victoria’s Secret, which already sells magnificence on Amazon, mentioned it was increasing the connection and including 4,000 objects throughout its Victoria’s Secret and Pink manufacturers that features bras, panties, sleep, swim and loungewear, all of which at the moment are carried within the Victoria’s Secret Amazon Style storefront, with Prime Supply. This was the primary time Victoria’s Secret’s core intimates providing has been made out there at an outdoor retail platform in North America.
Streaming as an Amazon Authentic and out there to observe on Prime Video, the present will probably be accessible to viewers in additional than 50 nations, together with the U.S., Australia, Canada, U.Ok., Eire, Netherlands, New Zealand, Singapore and throughout Latin America.
In Might, Raul Martinez, government vice chairman and head artistic director of Victoria’s Secret, mentioned, “This movie is the last word expression of the Victoria’s Secret model transformation. It is going to be pushed by style, glamour and leisure with a nod to beloved iconography from the previous however in a daring, redefined means. We’re so honored to supply our platform and have it explored via the lens and artistry of world creatives who rejoice the individuality of ladies’s tales and views.”
