Lauren Picciano has been named head of world communications at Vestiaire Collective, the worldwide luxurious resale platform, a brand new submit.
She reviews to Marie-Christin Oebel, international chief advertising and marketing officer, who joined final February.
In her new position, which relies in New York, Picciano will oversee a world group strategizing model communications and bringing consciousness to Vestiaire Collective by way of company communications, shopper PR, influencer and celeb relations.
“We’re thrilled to have Lauren Picciano be a part of Vestiaire Collective, bringing her expansive information and expertise within the luxurious trend market to our management group. Picciano’s appointment is essential in increasing Vestiaire Collective’s model consciousness and impression in North America, but additionally across the globe,” stated Oebel.
Most just lately, Picciano was head of public relations, celeb and affect for Saks. Throughout her tenure, she created vacation partnerships between the corporate and former First Girl Michelle Obama and the Obama Basis’s Women Alternative Alliance program in addition to a collaboration with Elton John AIDS Basis. Earlier, she held PR roles at City & Nation and Marie Claire, and was supervisor, PR, social media and particular occasions at Bergdorf Goodman.
“I’m proud to hitch the passionate group at Vestiaire Collective whose mission not solely goals to convey the perfect in pre-loved trend to customers world wide, but additionally creates a constructive environmental impression for us all. I look ahead to contributing to the group’s ongoing success and taking the corporate’s imaginative and prescient to new heights.”
Vestiaire Collective was based in 2009 with places of work in London; Berlin; New York; Singapore; Ho Chi Minh Metropolis, Vietnam; and Hong Kong. The corporate is a B Corp. and is lively in additional than 80 nations worldwide.
