The Nissan Titan. It was by no means ok to take a lot market share from the Massive Three however Nissan stored at it anyway. Now, simply over 20 years after the mannequin made its debut, Nissan is pulling the plug.
Whereas we’ve been reporting on the looming loss of life of the Titan for at the least the final couple of years, this time round issues appeared extra legit. We have been first tipped off in regards to the ending of Titan manufacturing from a supply who despatched us what appeared to be an inner memo confirming that the Titan’s manufacturing at Nissan’s Canton, Mississippi plant would finish. When we reached out, Nissan confirmed the information.
Manufacturing of the Nissan TITAN is scheduled to finish summer season 2024 at our Canton plant in Mississippi. Underneath Nissan’s Ambition 2030 imaginative and prescient of an electrified future, we’re accelerating the method of remodeling the Canton plant with the most recent in EV manufacturing expertise. This can help manufacturing of two all-new, all-electric autos. There shall be no workforce reductions attributable to this motion.
TITAN has been an essential nameplate for Nissan in North America for 20 years, and we’re grateful to the sellers, prospects, and 1000’s of workers who’ve performed pivotal roles all through TITAN’s lifecycle.
It’s good to see that the Titan’s cancellation gained’t be affecting any jobs. However in the event you’ve paid consideration to Titan gross sales over time, its loss of life shouldn’t be shocking. Apart from Nissan’s EV plans, it simply by no means bought nicely. Simply 15,063 have been bought in 2022; simply over 6,500 have been bought within the second quarter of 2023. It had all the appropriate issues going for it although like a strong V8 engine, a diesel choice — that was finally dropped, and a more durable and barely larger XD trim.
However its bizarre in-between measurement and lack of engine and cab configurations could possibly be some causes it was by no means a giant vendor. It additionally has a excessive beginning value: a 2023 Titan begins at $45,770. Positive that will get you customary V8 energy however to individuals like fleet consumers that’s a turn-off. So in the event you’re one of many few people who find themselves eager about getting behind the wheel of a brand-new Titan, act quick because it gained’t be round for much longer.
