Tesla homeowners nonetheless love their vehicles, however they’re souring on CEO Elon Musk, a brand new survey finds.
Bloomberg just lately rebooted a survey of 5,000 Tesla homeowners it first polled in 2019, and whereas the entire outcomes are value studying by intimately for Tesla followers, some developments stand out that relate to the market at giant.
Requested the identical questions, these homeowners had loads of unfavorable issues to say about Musk whereas retaining optimistic emotions about their vehicles.
A majority of homeowners agreed that Musk’s latest public statements had harmed Tesla’s status, and that the billionaire’s acquisition of Twitter (which he just lately renamed X) was a distraction from his tasks at Tesla. Musk, in response to the survey, is the main motive homeowners stroll away from Tesla. Not the autos.
The Tesla Mannequin 3 acquired “near-universal reward” in response to Bloomberg. A majority of homeowners additionally mentioned they have been “happy” with their vehicles’ reliability, indicating that the Mannequin 3 has held up properly for the reason that earlier survey in 2019.
Musk has in fact been on the core of among the most controversial moments for Tesla, from its IPO in 2010 to his “going-private” tweet in 2018, to beyond-possible product plans which have included the Cybertruck, Roadster, and Semi on a decent timeline.
Respondents have been already conscious of many of those controversies when Bloomberg carried out the primary survey in 2019, but the image that survey created of the Tesla CEO was extra optimistic than in 2023.
Why some Tesla homeowners stroll away from the model (from 2023 Bloomberg Tesla proprietor survey)
One change is that Musk has turn out to be extra overtly political, and extra vocal about any right-leaning political positions. A majority of respondents agreed that Musk ought to keep out of politics. Views of him have been worse amongst those that observe his public statements carefully, and even worse amongst Democrats, in response to Bloomberg. Those that voted for Donald Trump had extra optimistic views of Musk, though even that contingent wasn’t obsessed with Musk’s Twitter buy.
Dislike of Musk does not appear to be sufficient to dissuade most Tesla homeowners from returning to the model, although. Almost 75% of Mannequin 3 homeowners surveyed who plan to purchase a brand new automobile within the subsequent two years mentioned they have been contemplating one other Tesla. Simply over 50% mentioned the Cybertruck topped their lists.
Tesla Mannequin 3 at Supercharger
Mannequin 3 homeowners desirous about buying a non-Tesla car within the subsequent two years are usually contemplating different EVs, the survey discovered. The Rivian R1S and R1T have been the almost definitely to be thought of, adopted the Ford F-150 Lightning and Hyundai Ioniq 5 and Ioniq 6.
