5 years in the past, Bloomberg despatched out a survey to 1000’s of Tesla Mannequin 3 house owners. This yr, it introduced again the survey to see how house owners’ opinions had modified through the years. “[T]housands of the unique survey responders” responded, and when Bloomberg appeared on the knowledge, one factor stood out — Telsa house owners don’t like Elon Musk practically as a lot as they used to. The truth is, his antics are actively driving house owners away from the model.
In accordance with Bloomberg, the drop in Musk’s approval score had essentially the most vital change of opinion in comparison with different subjects included within the survey. Most responders nonetheless weren’t at some extent the place they felt able to promote their vehicles, “[b]ut additionally they reported feeling a way of betrayal as Musk picked political fights on-line, downplayed the potential penalties of local weather change and backed controversial figures and concepts.”
The truth is, they gave Musk a decrease approval score than Tesla’s oft-maligned customer support line.
Among the many group of householders that did resolve to stroll away from Tesla, “Disapproval of Elon Musk” was the highest purpose at 21.5 %. The subsequent commonest purpose was “Issues about high quality or service” at 18.7 %, adopted by “Sad with Tesla’s model notion” at 17.8 %.
“I like the autos however don’t wish to help somebody who has such vitriol and low opinion of the very individuals who have made Tesla successful,” one proprietor informed Bloomberg. One other mentioned, “I’d favor he not be so tied to the picture of Tesla. I don’t need my automobile to be an Elon Musk dialog starter.”
Teslas are nonetheless promoting properly, so it’s not just like the sky is falling simply but, however it’s not precisely a great signal for house owners’ (and most of the people’s) opinion of the CEO to be so low. And even when the board may do away with Musk, would Tesla nonetheless be well-liked sufficient by itself to outlive with out him? It is going to most likely be a very long time earlier than we discover out the reply to that query, if we ever do. However it actually does really feel like Elon is extra of a legal responsibility for Tesla than ever earlier than.
