Superstar Chef Lidia Bastianich Hosts HSN Vacation Luncheon – WWD


Lidia Bastianich was going to guarantee that nobody went away hungry.

The celeb chef was the visitor of honor at an HSN vacation luncheon Wednesday at her Becco restaurant in New York’s theater district.

Though the preliminary plan was to have friends munch on handed hors d’oeuvres, when Bastianich realized everybody had taken a seat on the lengthy desk within the again room and was hungry, she instantly instructed the kitchen to begin serving a number of the restaurant’s most well-known dishes together with pasta, breaded shrimp, stuffed mushrooms and Caesar salad.

“These individuals should be fed,” she mentioned.

As soon as everybody was full, she returned to the unique intent of the occasion, which was to guide the group within the making of their very own parfait di Fragola e crema, or strawberry and cream parfaits.

Bastianich is likely one of the latest additions to HSN’s roster of celeb companions and her assortment of cookware shall be among the many firm’s key choices for vacation.

Lidia Bastianich for HSN

Lidia Bastianich on the occasion.

Rob Robillard, chief merchandising officer of HSN, mentioned: “We like our celebrities.” Along with Lidia’s Kitchen merchandise, HSN shall be highlighting pajamas from Jaclyn Smith, outerwear from Kathy Eire and G by Giuliana in addition to sparkly vacation outfits from Christian Soriano’s C Marvel. Different key manufacturers embody Heat & Cozy and Tarte cosmetics.

“Our clients need fundamentals with a twist,” he mentioned.

HSN truly began selling its vacation assortment on Sept. 25 and Robillard mentioned gross sales to date have been sturdy. “We’ve seen unbelievable outcomes to date.”

After main the group by means of making the parfait, Bastianich signed copies of her newest cookbook, “From Our Desk to Yours,” for the attendees. The e-book, which she wrote together with her daughter Tanya Bastianich Manuali, options greater than 100 favourite household recipes, a few of which have been modernized to at present.

Though kale had its place in her household’s cabinet rising up, it was usually cooked. However younger individuals at present need kale salad, she mentioned, so she included a recipe for that. “As we enter a brand new part, meals evolves,” she mentioned.

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