Reneé Rapp Talks New Album, Broadway and Tumi’s Marketing campaign – WWD


Reneé Rapp has returned for her second collaboration with life-style and journey model Tumi. The actress, singer and songwriter stars within the “Basically Stunning” marketing campaign for the model’s new Georgica assortment of ladies’s leather-based purses.

Renee Rapp, Tumi, Georgica Collection

Reneé Rapp for Tumi

courtesy photograph

The brand new Georgica assortment, launched this Wednesday, is impressed by East Hampton’s Georgica Seashore and options minimalist kinds crafted from pure grain pebbled or clean leather-based. The gathering contains tote baggage, backpacks, laptop computer sleeves and crossbody baggage obtainable in black and taupe colorways. The worth level ranges from $195 to $795.

Renee Rapp, Tumi, Georgica Collection

Reneé Rapp for Tumi

courtesy photograph

Rapp’s historical past with Tumi goes all the best way again to her childhood. “My dad has had one journey bag his whole life since I used to be a baby, and it’s a now classic brown Tumi bag,” Rapp stated. “As a child, I didn’t perceive the worth of what he had, however now that I’m older I perceive why he’s stored that Tumi bag my whole life. After I acquired the chance to companion with Tumi, it was a seamless sure for me.”

Rapp, whose rise to fame got here when she was solid as Regina George in Broadway’s “Imply Ladies: The Musical,” has been touring fairly a bit over the previous yr. The actress and singer is now bicoastal with initiatives taking her between New York and Los Angeles. Tumi has been her saving grace as she admits to being an over-packer.

“After I was on tour final fall debuting my solo music, on common I’d have three suitcases with me,” Rapp stated. “After I was performing in London, I amassed much more stuff and needed to name Tumi for an additional suitcase, and sure that suitcase was fully full, which I’ll admit was unhinged.”

Renee Rapp, Tumi, Georgica Collection

Reneé Rapp for Tumi

courtesy photograph

Though many followers of the actress and singer know her from Broadway and her position on HBO’s “The Intercourse Lives of Faculty Ladies,” Rapp has been specializing in her solo music profession this previous yr. Later this month, the actress plans on releasing her new album, “Snow Angel.”

Though she’s made her mark as an actress, music is the place Rapp actually feels at dwelling. “I used to be all the time nervous I’d be fired from performing jobs as a result of I wasn’t assured sufficient,” Rapp stated. “I all the time knew music is what I needed to do. I’m glad I acquired the expertise I did as an actor as a result of it taught me a lot about myself and create storylines with my music. I take into account it a blessing I get to take every thing I utilized as an actor and produce it to my music.”

Rapp additionally teased that if the correct challenge got here alongside, her followers might see her return to Broadway. “I’d like to return to the stage for simply the correct factor,” she stated. “First I’m making an attempt to ascertain myself as a severe musician, after which hopefully do one thing on Broadway.”

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