Prada is making a splash at Bergdorf Goodman this fall.
Beginning Wednesday and thru Oct. 3, Prada will current an unique set up in Bergdorf Goodman’s Fifth Avenue home windows encompassing 5 ladies’s and 4 males’s home windows, devoted to a particular number of ready-to-wear and equipment from the model’s fall ladies’s and males’s collections.
The venture is impressed by Prada’s newest promoting marketing campaign titled “In Dialog With a Flower,” showcasing the collections in an ethereal and classy ambiance set in opposition to an illuminated white backdrop. Particular mannequins are positioned to look in dialogue with outsized flowers, whereas luggage and equipment are displayed on slender show models evoking plant stems.
Within the marketing campaign, which was launched in July, actors equivalent to Benedict Cumberbatch, Hunter Schafer, Kodi Smith-McPhee, Letitia Wright and Li Xian are captured in imagery by Willy Vanderperre, conversing with the flowers.
The particular choice in Bergdorf’s home windows options ultra-light cashmere wool knitwear, tailor-made jackets borrowed from the lads’s wardrobe, embroidered floral skirts and fits impressed by army uniforms, in colours that vary from pale shades and the hotter tones of cork beige and iron grey to pure black and white, together with vibrant prints.
A variety of spazzolato leather-based pumps and slingbacks sit alongside subtle new interpretations of loafers made from patent and brushed leather-based. The luggage and equipment additionally characteristic such supplies such because the signature Prada Arqué, Re-Nylon and brushed leather-based buyers and purses.