Pacsun Releases New Princess Polly Capsule Assortment – WWD


Pacsun has prolonged its partnership with Australian on-line trend boutique Princess Polly. The autumn 2023 capsule assortment from Princess Polly will probably be obtainable in 100 Pacsun shops nationwide.

“Our collaboration with Princess Polly exemplifies our dedication to offering customers entry to the manufacturers they love,” stated Abbie Hutzlers, shopping for director at Pacsun, in an announcement. “We take satisfaction in with the ability to provide Princess Polly must-have objects and its fall assortment to a good wider viewers by the enlargement throughout 100 shops. This thrilling enterprise reinforces our place as a number one curator of trend experiences for our valued communities.”

Pacsun, Princess Polly

The Princess Polly fall capsule assortment carried by Pacsun.

Pacsun, Princess Polly

The Princess Polly fall capsule assortment carried by Pacsun.

Princess Polly added its personal aptitude to most of the core items, together with workwear and preppy kinds in fall colours. The gathering additionally options silhouettes in boyish shapes and outsized designs. The gathering ranges in dimension from 0 to 12, with all items priced beneath $100.

“As revolutionary Gen-Z centered manufacturers, the alignment with Pacsun has strengthened our U.S. presence, reinforcing our dedication to delivering trend-driven, high-quality but accessible trend to our viewers,” Courtney Costume, chief merchandising officer of Princess Polly, stated in an announcement.

Pacsun is thought for promoting trending trend to youthful buyers.

Whereas Princess Polly is a longtime model in Australia, it’s new to the U.S. and dealing on increasing its footprint right here. The model was established in 2010 and the worldwide crew consists of greater than 300 workers, in response to the model’s web site.

In January, Pacsun reshuffled their govt construction after their co-CEO Alfred Chang left after 17 years to affix Concern of God.

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