Two Los Angeles entrepreneurs have launched a video-first e-commerce trend web site they anticipate to be forward of the curve on the subject of managing and promoting merchandise to Gen Z customers.
It’ll have streaming video to promote merchandise, handle orders and transport, assist designers supply product and corral their product lifecycle administration. Accessible at Viavia.stay, the platform options manufacturers together with Lioness, Oval Sq., Gramicci, Slvrlake, Sami Miró Classic, Jeantrix and Adrian Cashmere. Additionally, Viavia’s personal private-label assortment can be featured.
“We’re launching with over 60 world manufacturers for our fall/winter,” mentioned Sixuan Li, the corporate’s chief government who cofounded Viavia together with her husband, Andrea Pasinetti. “And we aspire to hold tons of of manufacturers.”
She mentioned trend retail is present process a radical transformation, and Viavia desires to be on the forefront of this new transformation. “Legacy wholesale retail platforms are grappling with a change in client conduct as the following technology is changing into extra engaged and leaning on video for product and development insights. Genuine creator-led, video-first content material is solely not how legacy gamers are used to partaking with their clients.”
Viavia’s multichannel strategy contains a wide range of gross sales retailers, with a give attention to social commerce. The concept is that its worldwide community of ambassadors and hosts, which incorporates creators and stylists, assemble short-form movies and conduct stay streams from cities throughout the globe.
As well as, Viavia helps handle the again finish of companies. Manufacturers can entry Viavia’s provide chain and product administration instrument, known as Alma. It’s an AI-powered system that assists manufacturers with figuring out and managing world suppliers, lowering bills and reducing manufacturing lead instances. “Alma continues to be the most important value-added,” Li famous. “It’s a tech answer to construct and handle future-proof provide chains for manufacturers.”
