The 2023 Vary Rover Autobiography begins at $141,100 and is available in 23 colours — excess of most automobiles out there this yr.
To be honest, some variations are onerous to inform aside — is that Carpathian Gray or Eiger Gray? Oh, it’s Charente Gray.
However the vary of selections is spectacular.
In the event you’re not impressed, although, your Vary Rover supplier can now give you 230 extra selections.
1000’s of Combos
Vary Rover is launching a brand new customization program that has sufficient choices that you can in all probability use it to design a one-of-a-kind Vary Rover in contrast to some other on this planet.
The corporate’s new SV Bespoke service affords “as much as 391 inside materials colorways and 230 colours.” However, in the event you can’t discover the shade you need, you possibly can ship them an merchandise, they usually’ll match its shade for an undisclosed price.
The service is obtainable on the 2024 Autobiography and SV trim ranges.
Our take a look at driver discovered the present Vary Rover “stuffed with wealthy supplies and premium options whereas providing a robust vary of engines, normal 4-wheel drive, and excellent off-road capabilities,” however famous that “it’s onerous to disregard the reasonably exorbitant price ticket.”
That’s true even earlier than you begin customizing. Distinctive choices, Vary Rover says, embrace “a variety of near-aniline leather-based or sustainable non-leather Ultrafabrics in unique colours and perforations,” distinctive veneers with steel inlays or mosaic debossing, and customised graphics or messaging on seats and treadplates.
Different Automakers Do This, However It’s Dear
The service is just not fully novel within the automotive trade. Porsche does one thing comparable by its Unique Manufaktur program. Extremely-high-end carmakers like Bentley and Rolls-Royce supply near-endless customization as effectively. And Cadillac, with its upcoming Celestiq super-luxury automobile, has supplied customizations by a design concierge service.
However the transfer could also be a part of a brand new imaginative and prescient for the Vary Rover model. Its father or mother firm, till lately often called Jaguar Land Rover, has modified its title to JLR and introduced plans to show a number of of its merchandise into extra outlined manufacturers, together with separate Defender and Discovery showrooms. The plan could embrace shifting Vary Rover additional upscale to compete with the Bentleys and Maybachs of the world.
Energy Will increase for 2024
The British luxurious automaker additionally introduced a couple of enhancements coming to the Vary Rover for 2024.
The out there plug-in hybrid powertrain is getting a extra highly effective electrical motor, bumping the whole output to 542 horsepower (up from final yr’s 434). The highest-of-the-line twin-turbo V8 sees its energy soar from 523 horsepower to 606.
