TikTok star Mikayla Nogueira has over 14 million followers and 1 billion likes on the social media platform, the place she shares magnificence product critiques on Ok-magnificence gadgets, airbrush make-up, and extra, together with life-style and trend movies. Her success has earned her two nominations for the 2023 Streamy Awards, the place on Sunday in Los Angeles she might be acknowledged amongst her friends for excellent content material within the “Creator of the Yr” and “Magnificence” classes.
The ceremony would be the magnificence influencer’s first award present, and she or he has her eyes on making a standout model assertion on the crimson carpet. “I’m simply excited to not solely see what everybody else is carrying however to expertise an award present. To be in a room with all like-minded individuals who do the identical factor as me. It’s going to be actually cool,” Nogueira stated.
Nogueira has a transparent imaginative and prescient for her look. “My objective with my outfit is to not solely be stylish, stylish and formal, however to additionally deliver these components of coloration,” stated the influencer, who collaborated with a stylist. “If you see me, anticipate a bit little bit of heel, numerous coloration and plenty of bling.”
Nogueira has tapped Alexis Oakley to deal with her magnificence. “That may enable me to form of chill out a bit bit,” she stated. “I need to do one thing smoky and dramatic on the eyes, plenty of eyeliner and a basic nude lip.”
Nogueira plans on using her E.l.f. Lip Equipment — her collaboration with the model that launched in June. “I nonetheless put on the lipstick always.”
She has labored alongside different prime magnificence manufacturers like Glow Recipe, Glamlite, however the street to TikTok stardom started through the pandemic.
After Nogueira graduated in 2020 from Bryant College, the place she earned a Bachelor of Arts in communications, she secured a job at Ulta Magnificence. Amid the worldwide pandemic, Nogueira misplaced her job and started to re-evaluate her profession.
“When COVID hit. I used to be form of considering to myself… I’ve all this free time on my arms,” Nogueira stated. “I used to be principally sitting at house uncertain of what to do with my life, nevertheless it gave me the chance to grow to be extra enthusiastic about make-up as a result of I really had time to get artistic with it.”
“As soon as I noticed that folks really took an curiosity in what I needed to say, what I might train, and all of the seems to be I might do, that’s after I stated to myself, ‘you recognize, I actually ought to place confidence in myself,’” she added. “For the longest time in my life, I assumed that I wouldn’t be capable of go wherever with it (make-up), so it simply modified my entire life… it made me a real believer in following your goals.”
The 2023 Streamy Awards celebrates the perfect in digital content material creation. Becoming a member of host MatPat, social media stars are vying for prime honors in a spread of classes, together with trend, magnificence, sports activities and extra. 10 nominees are up for “Creator of the Yr,” together with Charli D’Amelio, MrBeast, Logan Paul, Mikayla Nogueira and Alix Earle.
