Jimmy Choo, the luxurious footwear model owned by Capri Holdings, has tapped Mi-Yeon Cho, a member of the Okay-pop group (G)I-dle, as its newest world model ambassador.
Within the first transfer of her ambassadorship, Cho can be featured within the model’s fall 2023 marketing campaign launching Aug. 30.
Sandra Choi, inventive director of Jimmy Choo, mentioned that “Mi-Yeon is magnetic. From her musical expertise to her charming performances and inimitable private type, she actually embodies the assured, playful spirit and inventive power of Jimmy Choo.”
Cho mentioned she loves “the enjoyment and glamour of the gathering,” and that she feels “extra assured when I’m carrying Jimmy Choo.”
With greater than 4.4 million followers on Instagram, Cho has amassed a loyal following for her style types. Her devoted fan account exhibits that she has been dressed by high manufacturers resembling Prada, Bottega Veneta, Burberry, Fendi, and Dolce & Gabbana.
The Asian market has been a high precedence for Jimmy Choo in recent times. As of 2023, the model operates 35 shops in Higher China, 16 shops in South Korea, and 45 shops in Japan, representing 44 % of its world retail footprint.
Earlier this 12 months the model launched a landmark collaboration with “Fairly Guardian Sailor Moon,” arguably one of the vital trendy Japanese anime collection in historical past.
Final 12 months Jimmy Choo appointed actress and singer Son Na-Eun its first South Korean ambassador.
Hannah Colman, chief government officer of Jimmy Choo, famous that the model has “a long-standing relationship with model activations in South Korea, from product placements in hit TV dramas to our collaboration with the stylist YK Jeung.”
“These initiatives have a good time Jimmy Choo’s inherent connection to celeb and inventive expertise. The appointment of Mi-Yeon as our world model ambassador is an thrilling milestone for us including one other layer to our model affinity within the area,” she added.
