Interviews by Akanksha Pandey. Images by Asad Sheikh. Styled by Sarah Rajkotwala.
Arshna Raj of Stoïque
Mannequin: Shambhavi Dubey
Why “Stoïque” and what’s your design philosophy?
Stoicism as a philosophy is centred round being unaffected, by feelings, possessions or stature. My clothes is a direct extension of my ideologies, which falls in step with the stoicism philosophy. With the model title we are attempting to convey the serenity that comes with being stoic. We create fuss-free clothes through which the wearer can really feel relaxed and cozy with out compromising on luxurious. We imagine design must be easy and sensible, and on the identical time make you are feeling lovely. We create silhouettes which are basic and minimalistic. Versatility and lifetime of a garment are stored in thoughts whereas making any piece. We would like the wearer to cherish the clothes for years to return.
How have you ever aimed to deliver emotion, sensuality and flexibility to minimalism which in your personal phrases “is commonly perceived as chilly and boring”?
Our clothes is designed for contemporary ladies who’re confident, have a way of favor, and may make our garments their very own. For us, emotion lies on the foundation of every part we do. Every part is derived from emotion. Particularly, that of kindness. We select our silhouettes and cuts with the target of empowering ladies to personal their our bodies and put on what actually makes them really feel good, and there may be nothing extra sensuous than that.
Inform us what stands out on this assortment and why?
This line falls someplace between dressy and informal, and that candy spot is what we aimed for. It’s concerning the confidence the garments give the wearer with out taking away from their personalities. The garments allow you to be who you’re, and that’s the factor that stands out probably the most.
Do you’ve got a selected path in thoughts to your model?
I imagine we’re looking for our personal style. We wish to be daring, experimental, versatile, and, most significantly, accessible. We are attempting to create our personal house available in the market and inside individuals’s lives and provide a really private, heartfelt product that’s inclusive, genuine and type.
How has a level in advertising contributed towards the making of your model? Do you are feeling you’ve got a bonus over others?
I feel all 5 of us include our personal strengths. Finding out enterprise and advertising for 3 years undoubtedly influences the way in which you assume and, as a inventive particular person attempting to juggle design and enterprise, that basically helps so much. There must be synergy between your craft and practicality, and I discover immense pleasure in balancing each. My diploma does assist me so much with accounts as effectively.
You lay stress on “Purposeful. Thought-about. Trans-seasonal. Clothes made with consideration and intention”. What’s your main intention with this assortment?
Performance stands on the core of our model. The clothes we make ought to stick with the wearer for a few years to return and be worn trans-seasonally in a number of methods. We don’t imagine in trend and we would like our clothes to indicate the truth that it’s speculated to be worn a number of occasions. That’s the intention that we speak about. Every bit of clothes has a motive for being there, which is why we produce fewer items in our assortment. A variety of thought goes behind every garment. We take into consideration who can put on this and why, and most significantly, the place.
Why have you ever named this assortment “Rising”?
Emotion and psychology are what encourage me to make clothes. I really feel so much and this inventive expression is an outlet for me. The primary assortment we launched, which was Genesis, spoke so much about roots and the search of discovering your personal house. The present assortment, Rising, is an extension and continuation of that. I’m evolving and Stoïque is evolving with me. We’re going locations and rising every day. However now we have simply begun and have an extended strategy to go. I imagine, as people, we should at all times try to be higher and push our boundaries.
How do you see Indian trend evolving sooner or later? The place do you see your self within the subsequent 5 years?
The way forward for trend is tied with inclusivity and authenticity. A world of kinder and loving beings. Folks type the core of Stoïque. I hope to see Stoïque contact many extra lives, by way of artisans and wearers.