Max Mara Gave Workwear a Stylish, Colourful Spin for Spring 2024 – WWD


Ian Griffiths has a sense for workwear blues — and greens, and Barbie pink, not forgetting Max Mara’s signature camel.

Right here was a good-looking, approachable spring assortment exalting the neatness, practicality and timelessness of navy type, which Griffiths famous has been recurrent in ladies’s style for not less than 300 years.

His temper board was dominated by a heroic recruitment poster for the Girls’s Land Military, a British civilian effort to conscript ladies into agriculture, changing the boys known as up for responsibility. Subsequent to it had been grainy pictures of ladies driving tractors, milking cows and gardening. Tens of 1000’s of ladies answered the decision throughout each world wars.

“Turning swords into ploughshares, and spears into pruning hooks,” Griffiths grinned backstage, quoting the E-book of Isaiah, and noting that the land military additionally inspired “the flowering of expertise and skill … For a lot of ladies, it was a path to schooling.”

The gathering took its cues from the uniforms these girl farmers of yore adopted, together with dungarees, boiler fits, and apron clothes in sturdy cotton drill. Fashions weaved all through the huge beige area, dotted right here and there with clumps of tall grasses to evoke the English countryside.

This being a style present, and likewise spring 2024, Griffiths went for a slender and leggy look hinged on pencil skirts, high-heeled sandals and HotPants, the primary breakout development of this Milan Style Week.

The sun-bleached colours regarded new for Max Mara, and can seemingly be seen across the water cooler come spring, notably the boxy utility jackets and safari shirts with their commanding shoulders.

Thick, elastic waistbands regarded a bit of bunchy on a number of the parkas and jumpsuits, however general this was a smooth and sprightly tackle utilitarian type.

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