In honor of the one hundred and fiftieth anniversary of the 501 denims, Levi’s is giving its front-running fashion a sustainable improve.
The summer season 2023 anniversary types embody the “Plant-Primarily based 501,” a hemp-cotton mix selvedge 501 jean for its Wellthread line, and a round 501 jean made with pulp innovator Renewcell’s “Circulose” fiber constructed from textile waste. The denim improvements prioritize pure dyes, fibers and parts. Within the round 501 jean, for one, artificial components (sometimes polyester pockets, threads and labels) are transformed to recycled cotton or options. The result’s a brand new jean made with previous denims that’s designed for recyclability. (To notice, at the moment’s 501 jean is already made with one hundred pc cotton and the round fashion was launched in 2020).
The merchandise level to the denims maker’s storied historical past and incoming features.
“As an organization that has been making 501 denims for 150 years now, we have now a possibility — and a duty — to repeatedly interrogate the method by which these denims are made,” Paul Dillinger, vp of design innovation at Levi Strauss & Co., stated in a press assertion. “These denims construct on previous efforts to create extra round denims and in flip give us a basis for future innovation.”
The brand new Plant-Primarily based 501 is made from no less than 97 % plant-based supplies, with all licensed natural cotton (from Natural Cotton Commonplace), pure mineral and meals waste dyestuff (sourced from Stony Creek Colours), a plant-based patch (made with Pure Fiber Welding’s Mirum) and ink constructed from wooden waste (made doable by Nature Coatings’ plant-derived black pigment BioBlack TX). Many of the woven labels and stitching threads are additionally one hundred pc licensed cotton. By weight, every pair is alleged to be 97 % bio-based content material.
Although the Wellthread types will likely be launched in succession later within the 12 months, the Plant-Primarily based 501 denims can be found now in-store and on levi.com.
