Kim Kardashian is prepared for her close-up.
On Tuesday, the Marc Jacobs model cleared its Instagram picture grid earlier than posting a close-up picture of the multihyphenate entrepreneur’s face — a teaser of the designer’s fall 2023 world promoting marketing campaign that includes Kardashian as its face.
Jacobs has loads of expertise casting popular culture icons for his promoting campaigns — who can overlook Victoria Beckham peeking out of an enormous Marc Jacobs procuring bag in 2008; Kate Moss reviving her ‘90s-era pink hair in 2022, or early 2000s icons Jessica Stam, Paris Hilton, Ashanti, Ashlee Simpson and Selma Blair celebrating the re-edition of his Stam bag in 2023? The identical might be mentioned for Marc Jacobs Magnificence and Heaven by Marc Jacobs’ viral promoting, most just lately that includes rapper Ice Spice.
Kim Kardashian for Marc Jacobs fall 2023.
Tyrone Lebon
Including Kardashian — who sat entrance row on the designer and Kim Jones’ collaborative New York Vogue Week Fendi present and is recent off of her model Skims’ $4 billion valuation — to this combine will certainly create one other viral trend second for the model.
Styled by longtime collaborator Alastair McKimm and photographed by Tyrone Lebon, Kardashian is proven in opposition to an inflatable set by Los Angeles-based artistic studio Playlab. Throughout the pictures, the Skims founder dons a number of Jacobs’ fall 2023 fashions full of “a recent mixture of tactile textures, outsized silhouettes, and polka dot prints, first conceptualized for the Marc Jacobs Runway, now reimagined for the on a regular basis wardrobe,” an announcement from the model mentioned.
Kim Kardashian for Marc Jacobs fall 2023.
Tyrone Lebon
In a single picture, Kardashian leans in opposition to an enormous, blown-up inflatable sculpture of the designer’s signature Kiki Ankle Boot, sporting an identical black polka dot coat and skirt, black leather-based gloves whereas donning the identical pair of white Kiki boots with a black corset, pencil skirt and black-and-white polka dot equipment (gloves, purse) in one other.
All through the worldwide promoting marketing campaign, Kardashian exhibits off the model’s basic The Tote Bag (whereas sporting a black tailor-made denim jacket in opposition to a backdrop of silver metallic balloons) and introduces new bag shapes, The Sack Bag and The Curve bag — all of which can be out there at Marc Jacobs shops and by way of the model’s e-commerce.
