Fwrd’s inventive director Kendall Jenner, who’s finest often known as a mannequin and member of the Kardashian-Jenner clan, has curated a brand new edit primarily based on her current travels for Paris Vogue Week.
Titled “From Paris, With Love,” Jenner’s edit features a number of new clothes, sweaters, jackets, footwear and equipment from manufacturers corresponding to The Row, Bottega Veneta, Saint Laurent, Alaïa and Khaite for the present fall season.
Kendall Jenner for Fwrd’s “From Paris, With Love” marketing campaign.
courtesy photograph
The most recent marketing campaign for Jenner’s Fwrd edit was styled by the mannequin’s go-to stylist Dani Michelle, who additionally works with Hailey Bieber, Elsa Hosk and Kristin Cavallari.
Kendall Jenner for Fwrd’s “From Paris, With Love” marketing campaign.
courtesy photograph
The brand new marketing campaign for the edit options Jenner seemingly residing her Paris dream. The mannequin wakes up in an enormous mattress sporting striped pajamas, smiles on her balcony and even takes her espresso in mattress. When it’s time to decorate up, she opts for slightly black costume and strikes a pose on the balcony.
Most of the items in Jenner’s edit embrace the quiet luxurious development. “Quiet luxurious” refers to understated clothes made with very high-quality supplies. The Season 4 premiere of HBO’s hit present “Succession” helped catapult the development to its present degree of recognition and social media dialog. Vogue tendencies on the present — minimalist shapes, impartial colours, tailor-made suiting and invisible branding — propelled curiosity in how the ultra-wealthy costume precipitated the time period “quiet luxurious” to spike in Google search curiosity.
In September 2021, Fwrd appointed Jenner inventive director. Final June, Fwrd opened its first pop-up store in Los Angeles. The 4,000-square-foot area featured ladies’s and males’s attire from established and rising designers, in addition to magnificence, equipment, artwork and homeware. The providing additionally included uncommon classic purses, clothes, jewellery and sun shades from Chanel, Dior, Jean Paul Gaultier and Gucci via the Fwrd Renew platform.
