J Balvin went again to his hometown of Medellín, Colombia, for the industrial shoot of his upcoming sneaker assortment with the Jordan Model. The award-winning reggaetón artist is releasing J Balvin x Air Jordan 3 “Medellín Sundown” on Sept. 2.
Behind-the-scenes pictures of the industrial had been launched Friday, displaying Balvin strolling by means of Medellín’s streets whereas carrying the colourful footwear design.
J Balvin filming his Jordan industrial in Medellín.
David Forehand
“Being in Medallo simply makes me smile, what an vitality and ambiance,” the artist’s Instagram caption learn on Thursday, wherein he might be seen posing with members from his Medellín group.
Balvin is the first-ever Latinx artist to staff up with the long-lasting MJ model. He first revealed the Air Jordan 1 x J Balvin sneaker in 2020, whereas performing alongside Shakira and Jennifer Lopez on the Tremendous Bowl LIV halftime present.
J Balvin filming his Jordan industrial in Medellín.
David Forehand
“My first pair of Jordan sneakers was the Air Jordan I. I’ve a lot love for the sneakers since I used to be born in 1985 and that was the yr Jordan sneakers hit the streets,” Balvin informed WWD in 2020 concerning the multicolor sneaker, which featured his signature smile image.
In 2022, J Balvin launched his second sneaker with the Jordan model, which additionally included an attire line of hoodies, sweatpants and T-shirts.
J Balvin filming his Jordan industrial in Medellín.
David Forehand
J Balvin continues to enterprise into the style trade, with this being the most recent. The singer has attended style reveals for Louis Vuitton, Givenchy, Fendi extra, embracing maximalist model statements.
“With regards to style, I don’t know if I’ve a method or not, however I simply assume it’s about feeling comfy with your self,” he informed WWD in 2020.
