Golden Goose Brings Haus of Dreamers to L.A. With Dr. Woo at Maxfield – WWD


After kicking off the Haus of Dreamers collection in Venice, Italy — its birthplace — Golden Goose landed in Los Angeles on Thursday night time in honor of Brian Woo, higher generally known as Dr. Woo.

The sought-after tattoo artist to the celebs, born and raised in L.A., was considered one of 5 creatives tapped by the Italian model to unleash creativity for capsules, alongside Fabio Novembre, Quannah Chasinghorse, Suki Waterhouse and Sunmi.

“It’s rooted and impressed by the epicenter of Golden Goose, the place it’s created in Venice,” Woo stated of his creations. “The spirit and the artisanal and craftsmanship of that metropolis is a giant issue within the designs. And on the identical time, incorporating what I’m recognized for, and mixing all of them collectively to inform the story. Not of simply the place, however how that place conjures up me as an artist.”

The result’s a group of reimagined Tremendous-Star sneakers, crewnecks and, exploring homeware, a porcelain plate.

Friends joked about snatching the $440 limited-edition merchandise through the celebratory dinner at Chateau Marmont, positioned as a service dish earlier than being taken away.

“Can we maintain it?” mused Olly Sholotan, the younger actor who performs Carlton Banks in “Bel-Air.”

“What a genius thought,” Italian actress Marta Pozzan stated of the ornamental piece earlier throughout a cocktail hour at Maxfield, the place the road is offered. It options Woo’s trademark paintings, showcasing grayscale roses and geometric, planetary designs.

“I like it,” she went on. “And he’s so iconic. I’m like, I want I may get a tattoo tonight,” she laughed. “I don’t suppose so…”

Pozzan, who modeled within the model’s 2021 Star marketing campaign, wore a males’s blazer and denims. “I really like the way in which their males’s suits me.”

She wasn’t the one one hoping to get inked by Woo, a subject of dialog all night.

“I’ve wished to for a very long time,” chimed in stylist Simona Sacchitella.

They have been joined by the likes of music artist Jackson Myles; skateboarder Cory Juneau; mannequin Yovanna Ventura; actor Matt Prepare dinner; DJ-photographer Myles Hendrik; actor David Alan Madrick with fiancé, DJ-model-actor Shaun Ross, and artist Paris Brosnan.

“A few of it’s a stroke of luck,” Woo stated of his profession. His clientele contains Miley Cyrus, Drake and Zoë Kravitz. “One other large half is doing and making issues that you simply like, and listening to your instinctual intestine — typically going in opposition to these emotions and typically following these emotions. I like to consider what’s subsequent as nicely. That’s the most important problem as an artist. You need to create new language, new designs. And as superior as it’s being recognized for a sure look, a sure motif and design identification, it’s additionally the burden, as a result of as a artistic, you need to increase and get higher. It’s a circle.”

Golden Goose shall be again in California, with a venture within the works, stated its chief govt officer of the Americas Silvia Merati. “It’s arising within the subsequent couple of years. America is a brilliant sturdy marketplace for us.”

The enterprise, based in 2000 by husband-wife duo Alessandro Gallo and Francesca Rinaldo, is overseen by CEO Silvio Campara. In 2020, it was acquired by Permira, after being owned by The Carlyle Group for 3 years. It’s been a profitable time for the corporate, which noticed its revenues climb 30 p.c to 500.9 million euros in 2022, in contrast with 385.6 million euros in 2021.

“We’ve been dreaming collectively to do one thing particular,” she stated of partnering with Maxfield for Woo’s assortment. “Haus is a spot the place they will dream a venture and have it come to fruition.”



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