“Belief the Truck” Mantra
For now, Ford is speaking extra in regards to the Tennessee plant that can construct the truck than the truck itself. However we predict we all know a little bit about what to anticipate.
Ford is looking the truck “Challenge T3” internally. The acronym doesn’t imply it’s Ford’s third try. Somewhat, Ford says, it’s brief for “belief the truck” — a rallying cry amongst designers.
Ford CEO Jim Farley mentioned T3 within the typical over-the-top language we’ve all grown to count on from trade leaders.
“We’re melding 100 years of Ford truck know-how with world-class electrical automobile, software program, and aerodynamics expertise. It is going to be a platform for countless innovation and functionality,” he says.
We predict it’s too early for T3 to be a substitute for the Lightning, which remains to be so fashionable it’s backordered and incomes plaudits like our personal Finest Purchase Award amongst electrical pickups.
Odds Are Good It’s a Midsize Pickup
Ford is predicted to unveil an all-new Ranger for 2024. That truck has already damaged cowl in Australia. Ford hasn’t proven off a U.S. model but, however we don’t count on it to be a lot totally different from the Ranger down beneath.
Teasing an electrical equal shortly after, when curiosity within the new truck is at its peak, could be good enterprise.
By the point Challenge T3 produces a truck to promote, Chevrolet’s upcoming 2024 Silverado EV and Ram’s 2025 Ram 1500 REV will likely be showing in driveways as opponents to the Lightning. It is going to be the right time for Ford to attempt to get consideration again with a smaller truck.
We’ll carry extra particulars as we be taught them.