Ford on Monday introduced sharp worth cuts throughout its F-150 Lightning lineup.
The cuts come after 4 worth hikes in row and see the electrical truck now priced from $51,990. That is down $9,979 from earlier than however nonetheless up $10,321 from when the F-150 Lightning entered manufacturing in April 2022.
The beginning worth is for the F-150 Lightning Professional, the model designed for industrial use. For retail clients, the Professional comes solely with the Customary-Vary battery with an estimated 240 miles of vary. Nevertheless, the Professional is bought out to retail clients for the rest of the 2023 mannequin yr, a Ford spokesman advised Motor Authority.
It means retail clients should improve to the F-150 Lightning XLT. It’s now priced from $56,990, down $9,479 from earlier than, when outfitted with the 240-mile Customary-Vary battery. A 320-mile Prolonged-Vary battery is obtainable for an additional $15,000, bringing the beginning worth as much as $71,990, down $8,879 from earlier than.
Additional up, the Lariat with the Customary-Vary battery begins at $71,990 and with the Prolonged-Vary battery at $79,490, down $6,979 and $8,479, respectively. The range-topping Platinum now begins at $93,990, which is down $6,079 from earlier than.
All figures embrace a $1,995 vacation spot cost, and most Lightning fashions are eligible for $7,500 in potential Inflation Discount Act tax credit, in line with Ford.
The spokesman mentioned the brand new pricing is efficient instantly for vehicles being delivered from immediately. It means anybody that has already positioned an order and remains to be ready on their truck will obtain the brand new pricing.
Ford mentioned it was in a position to make the most recent worth cuts resulting from improved economies of scale on the truck’s Rouge plant in Dearborn, Michigan. The plant is at present closed as Ford makes some ultimate upgrades after which it’s going to have a focused annual run price of 150,000 vehicles beginning within the fall.
The newest cuts are additionally resulting from improved battery uncooked materials prices, Ford mentioned.
“Shortly after launching the F-150 Lightning, quickly rising materials prices, provide constraints and different elements drove up the price of the EV truck for Ford and our clients,” Marin Gjaja, chief buyer officer of Ford Mannequin E, mentioned in a press release. “We’ve continued to work within the background to enhance accessibility and affordability to assist to decrease costs for our clients and shorten the wait occasions for his or her new F-150 Lightning.”
