Australian model Eubi dove head-first into the launch of its swimwear within the Lion Metropolis, celebrating with a pool get together at Orchard’s hip Lloyd’s Inn, full with a bar and the chance for its fashion-savvy visitors to attempt on and buy its coveted swim shorts.
The model’s newest assortment of daring, vibrant, and enjoyable prints displays the laidback spirit and quirky sense of humour present in its homeland — assume refined motifs of anchors, pineapples, or flamingos, in a vary of hues, from various shades of blue and charcoal to candyfloss pink and lemon yellow.
Don’t let the sense of enjoyable idiot you, although; the swimwear has some severely purposeful options, together with flattering suits, four-way stretch for additional consolation, helpful pockets, and additional assist within the crotch space — all the things the model’s founders felt was missing in males’s swimwear after they began Eubi.
The model’s playfulness can be mirrored within the promoting for its newest assortment too, which encompasses a pool-party scene of a trio of males stripping all the way down to their Eubi swim shorts, diving and dancing synchronized type, to the catchy chorus, ‘You, you, you, you, you swim with Eubi’, which for Singaporean locals, interprets to ‘Eu-yong with Eubi.’
For its Singapore launch, Eubi additionally injected a little bit of Singlish (and humour) into its publicity—together with the phrases ‘Free the Jiao!’, ‘Don’t say Bojio’ and ‘Xi Gua candy Sia’ for its watermelon trunks.
“We’re thrilled to carry Eubi to Singapore and provide our distinctive vary of swim shorts to the town’s fashion-savvy and adventurous crowd,” says Melvin Chee, Eubi’s co-founder, and CEO. “Our aim is to supply high-quality swimwear that’s not solely enjoyable however purposeful, plus [gives you] a lil’ additional room to maintain your ‘different’ goodies comfy if you’re out making a splash.”For all orders over $120 or extra, delivery to Singapore is free and can arrive inside 1-3 days. However that can assist you rejoice Eubi’s launch, they’re additionally providing a 15 per cent site-wide low cost till the tip of March.
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