Clarence Avant, Godfather of Black music, has died at 92 : NPR


Clarence Avant and his spouse, Jacqueline, attending a Grammy Awards occasion in 2020. Avant died Sunday at age 92. Jacqueline Avant was killed in 2021.

Alberto E. Rodriguez/Getty Photos


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Alberto E. Rodriguez/Getty Photos


Clarence Avant and his spouse, Jacqueline, attending a Grammy Awards occasion in 2020. Avant died Sunday at age 92. Jacqueline Avant was killed in 2021.

Alberto E. Rodriguez/Getty Photos

One of many nice connectors within the music and leisure industries has died. The manager and businessman Clarence Avant boosted the careers of generations of musicians, entertainers, sports activities stars and politicians.

A household assertion despatched to NPR mentioned that he had died “gently at residence in Los Angeles” on Sunday at age 92. A explanation for demise was not shared.

Avant was an enormous energy dealer in a number of fields, serving to to nurture the careers of main Black artists and shaping the sector for Black-owned corporations. Amongst his many accomplishments: He signed singer-songwriter Invoice Withers. He was the promoter for Michael Jackson’s first solo tour. He was the chairman of Motown Data. He nurtured producers, together with Jimmy Jam, Terry Lewis and Diddy — and in addition labored with sports activities heroes together with Jackie Robinson, Hank Aaron, Jim Brown and Muhammad Ali.

He additionally turned a serious behind-the-scenes power in politics. He suggested President George H.W. Bush — however was additionally a fundraiser for Presidents Jimmy Carter, Invoice Clinton and Barack Obama.

Avant was born Feb. 25, 1931, in Greensboro, N.C. As a younger man, he began out by managing a spread of musicians, together with blues singer Little Willie John, movie music composer Lalo Schifrin, jazz vocalist Sarah Vaughan and jazz organist Jimmy Smith.

Netflix — the place Avant’s son-in-law, Ted Sarandos, is co-CEO — created a documentary about Avant in 2019. The movie’s title carried Avant’s longtime nickname: The Black Godfather. Within the documentary, former President Obama noticed: “Clarence was the bridge from the time the place there was no alternative [for Black talent] to a time the place the place doorways started to open.”

Avant was inducted into the Rock and Roll Corridor of Fame in 2021.

Avant got here again into the information after a tragedy in December 2021: His spouse, Jacqueline, whom he married in 1967, was shot to demise throughout a violent housebreaking at their residence in Beverly Hills. In April 2022, the assassin was sentenced to 190 years in jail.

Avant’s survivors embody his daughter Nicole, a former U.S. ambassador to the Bahamas and movie producer; Nicole’s husband, Ted Sarandos; and son Alex Avant, who’s a expertise consultant.


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