Brioni’s New Star, Mia Regan and Missoma, Dunhill’s British Classics – WWD

NEW STAR: Furthering its hyperlink with Hollywood stars, Brioni has tapped actor and producer Glen Powell to entrance its newest marketing campaign. 

Devoted to the Rome-based menswear model’s bespoke service part of the autumn 2023 assortment, the cinematic black-and-white photos have been captured in Los Angeles by photographer Gregory Harris, who reprised his lensman position for the home. 

The Austin, Texas-born actor has most lately starred in “Prime Gun: Maverick,” the sequel to the blockbuster 1986 “Prime Gun,” as pilot Lt. Jake “Hangman” Seresin. He beforehand landed roles in such films as “Hidden Figures,” “Everyone Needs Some” and “Expendables 3.” 

Later this 12 months, he’s starring in “Anybody However You,” a romantic comedy directed and cowritten by Will Gluck, alongside “Euphoria” star and trend favourite Sydney Sweeney. 

The Brioni marketing campaign reveals the actor sporting tailor-made items and donning a number of interpretations of the model’s sartorialwear — from suited-up, seen in a three-piece go well with worn with a tie, to laid-back and relaxed, similar to a grey go well with worn with a easy T-shirt. 

A behind-the-scenes video showcases Powell having fun with Brioni’s bespoke service, his measurements taken by one of many model’s tailors to create a customized Brioni for Glen Powell-labeled go well with. 

Though he was not named an envoy to Brioni, Powell follows within the footsteps of marquee Hollywood stars who’ve had ties with the Italian males’s luxurious label. They embrace Jude Legislation and his son Raff who have been named home ambassadors in 2022; Brad Pitt; Pierce Brosnan; Anthony Hopkins, and Samuel L. Jackson.

Kering, then referred to as PPR, acquired Brioni in 2011 from the descendants of the corporate’s founders, Nazareno Fonticoli and Gaetano Savini. — MARTINO CARRERA

MATERIAL GIRL: Mia Regan, the London-born mannequin and TikTok star, is the face of jewellery model Missoma’s new Glamorous assortment that includes 38 items comprised of black enamel, gold and silver.

The gathering contains dangly earrings, studs, chain hyperlinks and assertion rings.

“I’m actually excited to work with Missoma on this marketing campaign. Once we had the preliminary briefing, they wished it to be actually private and I felt like they actually learn me,” Regan stated.

“The method was very interactive and collaborative, private and genuine. All of the units have been wonderful. The gathering is one thing I’d put on day-after-day,” she added.

Regan labored with Missoma founder Marisa Hordern to brainstorm concepts and what the ultimate assortment would appear like.

Final 12 months, the mannequin and TikTok star collaborated with Victoria Beckham, the mom of her boyfriend, Romeo Beckham, on a classic denim-inspired assortment.

“There’s a long-standing relationship between Missoma and I, so there’s a synergy. We simply get one another. I like each assortment. I like the items, I put on them on a regular basis. This collaboration simply feels proper,” Regan stated.

The Glamorous assortment was made utilizing 100% recycled supplies, from 18-karat gold vermeil to sterling silver.

Because the firm’s founding in 2008, Hordern’s technique has been to remain near her Millennial and Gen Z viewers, strike up long-term relationships with influencers and collaborators and transfer with the cycles of the economic system.

But Missoma stays well-liked with prospects who can afford rather more costly gems, together with the Duchess of Cambridge, Emily Ratajkowski, Gigi Hadid, Tommy Dorfman and Billie Eilish. — HIKMAT MOHAMMED

VERY BRITISH: For Dunhill, the objects of the previous information the current second.

Within the British model’s fall 2023 marketing campaign, a Jaguar E-Kind, a wood chair with a leather-based seat, silver cutlery and a pair of cuff hyperlinks are juxtaposed with Dunhill’s sartorial choices of a velvet double-breasted blazer, a bronzed orange wool coat and pin-striped shirt, a brown aviator jacket, leather-based luggage and a putting pink knit sweater.

The clean-cut photos take an in depth take a look at Dunhill’s English eccentricity and refinement.

“The autumn ’23 marketing campaign celebrates the hallmarks of the home: innovation, English type and British excellence,” stated chief govt officer Laurent Malecaze.

“As soon as once more, we see a group of items that collectively create a finessed wardrobe for all events and elevated luxurious leather-based items ​and objects for the Dunhill man of as we speak,” he added.

Despite the fact that there’s change forward on the 130-year-old model, its focus stays on Britishness.

In April, WWD broke the information that Dunhill had tapped Simon Holloway as its new artistic director.

He was beforehand artistic director of James Purdey & Sons which, like Dunhill, is a part of the Compagnie Financière Richemont steady.

Holloway succeeds Mark Weston, who exited as chief artistic officer of Dunhill in late 2022 following greater than 5 years on the model. He left shortly after the arrival as CEO of Malecaze, who’s setting a brand new tone at Dunhill.

On the time, Malecaze stated that Holloway’s “artistic vitality, coupled along with his a long time of expertise in luxurious, can be instrumental as we evolve and develop our home’s iconic codes within the context of as we speak’s consumer.”

“Simon’s sense of high quality and craft, together with a transparent understanding and appreciation of the Dunhill DNA, will guarantee we proceed to innovate by means of merchandise which can be timeless, purposeful and related,” he added.

Holloway described the home’s founder Alfred Dunhill as “a pioneer, an innovator and probably the most influential British tastemakers of the twentieth century. His obsession with ingenuity and refinement established a home synonymous with purposeful luxurious and high quality — a permanent and highly effective inspiration.” — H.M.