Bread Magnificence Provide Raises Seed Funding Spherical – WWD


Hair care line Bread Magnificence Provide has raised a multimillion-dollar seed funding spherical, led by Fearless Fund, a enterprise capital fund centered on supporting girls of coloration entrepreneurs. Phrases of the deal weren’t disclosed.

Bread, which gives a spread of unpolluted merchandise particularly designed for textured and curly hair, was launched three years in the past by Maeva Heim, a Black Australian lady and magnificence business veteran who struggled to search out manufacturers that resonated together with her when she transitioned from relaxed to pure hair.

The model launched on sephora.com and by itself web site, BreadBeautySupply.com, with three inventory retaining models. At present it has eight skus together with Hair Cream, $28; Macadamia Oil, $28, and Mud Masks, $34, and is on the market in a spread of outlets corresponding to Sephora, Ulta, SpaceNK, Selfridges and Farfetch.

“We’re extremely proud to assist Bread Magnificence Provide on their trailblazing journey to revolutionize the hair care business,” mentioned Arian Simone, common accomplice at Fearless Fund concerning the funding, the phrases of which weren’t disclosed. “Their modern merchandise and unwavering dedication to inclusivity have impressed us from the beginning. As a enterprise capital agency devoted to empowering girls of coloration founders, we’re elated to assist Bread’s mission and are assured of their potential to create a significant affect.”

With this new funding, Bread plans to additional broaden its product line, improve its analysis and improvement capabilities, and strengthen its distribution channels to achieve a wider buyer base. The funds will even be allotted to rising the corporate’s staff and bolstering its advertising efforts to amplify model consciousness and engagement.

“I’m so excited to accomplice with Fearless Fund, a corporation that prides itself on really supporting girls of coloration,” Heim mentioned. “For the previous three years, our aim of not solely sustaining however increasing as a enterprise is now potential with key traders making a degree taking part in discipline within the magnificence class. This funding permits us to not solely attain a bigger client base however proceed our dedication of bringing modern merchandise to these in search of a simplified, edited hair care routine with the important thing necessities leading to wholesome hair.”  

Previous to launch Bread secured greater than $2 million in pre-seed funding led by Imaginary Ventures, the VC agency of Web-a-porter founder Natalie Massenet that additionally backs Everlane, Glossier, Mejuri and Kosas.



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