Blumarine Creates Capsule Assortment for Italian Luxurious Retailer Modes – WWD


MILAN – Persevering with to construct on its streak of collaborations, Blumarine is to launch a capsule assortment developed for Italian luxurious retailer Modes.

Titled “The Bling Utility,” the vary goals to respect the romantic spirit embedded in Blumarine’s DNA and the Y2K vibe its artistic director Nicola Brognano has injected into its aesthetic since his appointment in 2019.

As consequence, the 10-item capsule features a collection of sunshine wool items — corresponding to a blazer jacket, a bustier prime, a miniskirt and pants — embellished with rhinestone embroidery, in addition to a denim set pairing glowing cargo pants with an identical bra with 3D rough-cut roses.

Different highlights embrace Blumarine’s signature Bluvi cardigan reworked in outsized proportions and crafted from merino wool with an eco-fur collar; a ruffled costume in shiny jersey and georgette, and a tulle T-shirt with shimmering rose embroideries. Reflecting Blumarine’s push within the purse class, the gathering will even provide a butterfly-shaped bag.

Brognano meant to design a capsule assortment that “flawlessly expresses the concept of a brand new type of utility put on: hyperfeminine, glamorous and surprising.”

“The supplies are chosen and treasured, the silhouettes praise each determine. Every bit is the right fusion of all Blumarine key parts which can be insanely pricey to me,” added the designer, who labored with a well-recognized colour palette encompassing denim blue, mild pink, burgundy and pink hues.

Priced between 400 euros and 1,990 euros, the Blumarine x Modes capsule assortment will drop beginning Sept. 21, when Blumarine will even stage its spring 2024 runway present in Milan. The vary shall be out there completely at Modes boutiques in Milan; Paris; St. Moritz, Switzerland; and Cagliari in Sardinia, along with each the retailer’s and Blumarine’s on-line shops.

Modes, which was initially often called Stefania Mode from the corporate’s first retailer that opened in Trapani, Sicily, in 1971, operates greater than 20 shops. These embrace multibrand Modes boutiques devoted to men and women, multibrand MiniModes outposts for childrenswear, in addition to mono-brand franchised shops.

As reported, Blumarine has beforehand collaborated on capsule collections with the likes of Heaven by Marc Jacobs, Japanese shoe model Suicoke, and Sanrio for objects devoted to Howdy Kitty, amongst others.

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