Alejandra Alonso Rojas RTW Spring 2024 – WWD


Over the summer time, Alejandra Alonso Rojas launched inspirations from the ocean into her dressy resort assortment; for spring, she regarded again to the Mediterranean Sea to develop a better beach-minded assortment impressed by her favourite place on this planet, Minorca, Spain. 

Backstage earlier than the present, the designer stated the garments had been “drawn by a mixture between ‘90s minimalism and Nineteen Thirties beachwear,” additional citing Calvin Tomkins’ e-book “Residing Nicely Is the Finest Revenge” “to spherical out the thought of carefree Mediterranean-sun soaked dwelling. 

“The brand new factor I’d say is that there’s really extra daywear than night. We’ve expanded on and included superbly crispy cottons impressed by menswear linens; there’s two-piece fits and prints in cotton,” she stated backstage of spring, which proved to be considered one of her most easy, commercial-friendly collections to this point. 

Her signature crochet and fringed frocks additionally felt lighter (and got here in silk), and event dressing provided odes to minimalist codes whereas feeling like optimistic, elevated beachwear with their sarong-like gathered particulars and colourful landscape-inspired hues.

The gathering leaned closely into the thought of slip dressing, however Alonso Rojas diversified the assortment, as seen by means of look one’s black tie-back quantity, styled with a crochet beret (a nod to each eras); look 20’s wrap high and skirt in shades of pale pink, or her closing look, a lightweight inexperienced gown with tonal embroideries resembling waves and the solar.

However Alonso Rojas didn’t simply reference the ocean. She pinned little seaside treasures — baroque pearls and tiny shells — onto myriad types, which proved to be a candy contact on a bubbled child blue frock. The designer additionally expanded her artisanal strategies by creating her personal prints by hand-painting after which imprinting purple snapper fish, octopus and squid on canvas — a method impressed by the works of Minorcan painter David Monrós, considered one of her favourite artists on the island since she was little.

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