LONDON — When Jimmy Choo inventive director Sandra Choi and Florence Tétier, inventive director of trend at Jean Paul Gaultier obtained collectively for the collaboration between their two manufacturers, there was one lady they each had in thoughts to entrance the marketing campaign: Kylie Minogue.
“She was very into it and he or she instructed us anecdotes of when she met Jean Paul. That is one thing which is tremendous necessary for me, to work with individuals who make sense with the model, they don’t need to be previous associates of the model, however they need to have a narrative in regards to the model and he or she actually did,” mentioned Tétier in an interview with Choi.
The six-piece collaboration is a fusion of practicality and wit, that includes Jimmy Choo classics with Jean Paul Gaultier references.
A nude pump and leather-based knee-high boots are adorned with tattoos as an homage to Gaultier’s spring 1994 assortment Les Tatouages, with pavé micro-crystals for a contact of glamour, in the meantime a heeled mule is embellished with chain jewellery.
“Jimmy Choo would by no means ever cowl the design particulars in tattoos, so I copped into these identities as a result of the entire components need to do with id,” mentioned Choi, including that the jewellery within the spring 1994 assortment performed a key function within the design of the mule.
The identify of each manufacturers is subtly tattooed onto the soles of the footwear within the signature gothic font.
Jimmy Choo
Tétier got here again to Choi so as to add that one other key design they need to contemplate is the trompe l’oeil, which has been infused onto an over-the-knee boot in denim and a traditional pump with a glass block heel that includes two landmark locations: Tour Eiffel and Huge Ben.
The choice to function the clock tower took some considering time and a pause as a result of Choi didn’t need to tread on the toes of the Home of Parliament because of the model’s relationship with the royal family.
“It’s simply completely moody, grungy and trend. It’s black, pores and skin, silver, white — it’s so monotone, however it’s punchy,” mentioned an excited Choi, who has been a longtime Gaultier fan.
Jimmy Choo
“It’s due to the character of the model’s aesthetic and what it stands for, whether or not it’s popular culture or simply being actually rebellious — to have that platform and perspective in trend was all the time necessary as a teenager rising up,” she added.
Choi was adamant that she wished this collaboration to be exterior of the field by teaming with a model that wasn’t so “apparent, but in addition barely uncomfortable.”
Jimmy Choo
She reminisced about her personal previous of carrying Jean Paul Gaultier to nightclubs when designing.
Tétier’s approach of working on the French model is to think about what the founder could be doing if he was 30-years previous once more now, whereas nonetheless respecting the model’s wealthy historical past.
“It’s about this mixture of established manufacturers and tremendous younger folks discovering the appropriate steadiness,” she mentioned.
