PORTRAIT OF A LADY: The spirit of Frida Kahlo appears to gaze out of the photographs of Dior’s newest marketing campaign, out Saturday, as if from the Mexican artist’s self-portraits.
The label’s newest marketing campaign showcases its Kahlo-inspired cruise assortment, which was unveiled in Could on the Colegio de San Ildefonso in Mexico Metropolis — the place the feminist artist met Diego Rivera when she was a highschool pupil.
Dior’s inventive director of womenswear Maria Grazia Chiuri has lengthy been an avid admirer of the feminist icon, and he or she tasked Brigitte Niedermair to shoot and artwork direct the marketing campaign for the gathering, with styling by Elin Svahn.
Towards the simplistic backdrop of earth-hued partitions with surrealist floral ornamental parts, fashions Celic Dorig, Ana Miguel Batista, Sara Esparza and Maryel Uchida stare out intensely.
The pictures create a play on symmetrical pairs or present one of many fashions mirrored in a mirror. “These photos embody the power of the collective, the resilience and the delight of ladies, of Mexican artists,” said Dior.
The designs featured spotlight the dialog created within the assortment itself between Dior’s workshops and Mexican artisans, with whom Chiuri labored for her newest cruise providing.
Photographs from the brand new Dior cruise marketing campaign. Photographs by Brigitte Niedermair, courtesy of Dior.
Make-up for the marketing campaign is by Peter Philips, whereas Guido Palau styled hair.
The model has robust ties with Mexico, a rustic celebrated many occasions by Christian Dior himself, beginning along with his first assortment, which featured a costume referred to as Mexico.
Among the many designs featured within the photos, the complete skirts are worn with conventional huipils and structured jackets adorned with guipure elaborations created hand-in-hand with native craftspeople. Equipment just like the Woman D-Lite bag are seen, embossed with botanical motifs, whereas the jewellery items characteristic butterflies that seem to have simply alighted on the fashions’ palms, arms and necks.
