Fan Marketing campaign Flies “Free Sky Ferreira” Banner Over Capitol Information

Final month, Sky Ferreira followers who run a social media marketing campaign dubbed “Free Sky Ferreira” purchased a digital billboard in Occasions Sq. emblazoned with their titular demand. The group believes Ferreira has been “held hostage by her label Capitol Information for nearly a decade” and blames the label for “blocking” the discharge of Masochism, her sophomore album that’s been teased since 2015. Yesterday, that very same fan-run marketing campaign paid a aircraft to fly over Capitol Information with a banner that learn “Free Sky Ferreira.” 

Ferreira has proven her assist for the group by liking and commenting on their social media posts. In August, she shared the Occasions Sq. billboard put up in an Instagram story and added the caption “It’s true.” Throughout one in every of her concert events again in June, she held up a fan-made signal onstage that learn “Free Sky Ferreira” as nicely. Pitchfork has reached out to representatives for Ferreira and Capitol Information for remark.

Final yr, Ferreira returned along with her most up-to-date single, “Don’t Overlook,” marking her first tune because the 2019 one-off “Downhill Lullaby.” In January of this yr, she posted a snippet of latest music on her Instagram with the caption “I WANT TO PUT THIS OUT.” She then took to Instagram tales to put up a number of statements concerning the “past fucked up” scenario, claiming “LOOK AT THE DATE. 2019. I TRIED TO PUT OUT THIS SONG FOREVER AGO.” She continued:

I’m not a hysterical/mendacity/lazy lunatic. I can pull up performances from 2014 of unreleased singles too. That is past fucked up. I’m so annoyed & over it…Being “troublesome” or “excessive strung” doesn’t give individuals the best to break & stall my profession. I’m in a DIFFICULT scenario & I’ve to be “troublesome” to get via it. I’ve to guard my work & myself by some means? Numerous it isn’t being allowed to say or do something I would like/want with out it being dismissed. The factor I actively tried to keep away from occurs & it by some means will get reversed. I can’t consider a time within the final 7 years the place I’ve been capable of simply give attention to what I’m alleged to do & my work being offered the way in which I would like it to or my exhibits being the way in which one wants it to be to be carry out & play nicely. Regardless of having to principally sacrifice each facet of my life to verify it occurs & the period of time/work I put into every part beforehand. It’s not okay. If I’m not allowed to say one thing with out consequence & the people who find themselves alleged to do their job refuse to look out for me… How am I not going to be “troublesome”?!?

Following a string of summer season concert events, Ferreira just lately introduced she’s going again on tour this fall, with stops scheduled in New York, Boston, Philadelphia, Chicago, and extra. A launch date for the follow-up to her 2013 debut Evening Time, My Time has but to materialize. In 2019, she teamed up with Charli XCX for “Cross You Out” from the British pop star’s album Charli.

Examine “Downhill Lullaby” at No. 93 on Pitchfork’s listing “The 100 Finest Songs of 2019.”