Martha Stewart and Bretman Rock Flutter Lashes for Maybelline Mascara – WWD

Martha Stewart and Bretman Rock have teamed as much as promote Maybelline‘s new mascara marketing campaign in a brand new video launched on Friday.

The unlikely duo star in an commercial centering across the model’s Falsies Surreal Mascara ($12.99).

The video initially begins with Rock making use of the mascara whereas sitting at a conceit mirror, humorously saying “Mirror mirror on the wall, who’s the baddest of all of them?” To Rock’s shock, Stewart solutions him, transporting him right into a surreal lush fantasy the place she could be seen surrounded by brownies, desserts and different baked items.

“Oh Bretman Rock, I hear you’re on the lookout for the baddest,” Stewart says, to which Rock solutions, “Martha Stewart? This can’t be actual.” The video ends with Rock and Stewart each decked in white, sitting on the self-importance mirror, with the mascara of their fingers.

“Working with two icons, Martha Stewart and Maybelline New York, was such a surreal expertise, particularly as a result of I walked onto set and there have been two fluffy chickens on my make-up desk,” Rock, who has greater than 18 million followers on Instagram, mentioned in a press release to WWD. “I’ve at all times had a ardour and curiosity in alternatives that basically suppose outdoors of the field, and this marketing campaign checked all these packing containers for me. To not point out that the Falsies Surreal Mascara actually takes my lashes to a brand new dimension.”

The prolonged mascara incorporates hybrid fiber expertise, with an prolonged helix brush. The product additionally options as much as 24 hour put on, is clump and smudge resistant. With an additional 36 % size, the mascara can add 10 occasions the amount to lashes. Moreover, the Falsies Surreal mascara is comprised of no animal-derived substances or by merchandise.