Ford CEO Jim Farley has unhealthy information for consumers hoping to discover a Ford Maverick this yr. “Sadly, we utterly under-called the demand for Mavericks,” he says. The corporate is hiring employees to extend shifts on the Hermosillo, Mexico, plant that builds the truck. Nevertheless, on a latest shareholder name, Farley informed buyers, “I’m not assured even with the capability improve that we’re going to have a variety of Mavericks obtainable to everybody.”
An Automotive Gold File
The Maverick was the automotive smash hit of the 2022 mannequin yr and exhibits no indicators of dropping momentum in 2023 or 2024.
The primary compact pickup supplied on the market within the U.S. in a couple of decade, the Maverick is a 4-seater truck that matches within the footprint of a midsize automotive. Its mattress — simply 4.5 toes — received’t haul every little thing you might want to construct a shed in a single journey.
But it surely’s simply the factor for weekend journeys to the backyard middle and hauling a pair of bikes to the trailhead. And it’s sufficiently small to park virtually anyplace a automotive can go. The bottom mannequin Maverick is a fuel-sipping hybrid, and its $22,595 beginning value is lower than half the value of the common new car this yr.
Backorders, Slim Provides on Seller Heaps
Ford has persistently constructed fewer Mavericks than the market might purchase. The 2023 mannequin bought out in simply six days. The corporate plans to open orders for the 2024 mannequin in July however anticipates they received’t final lengthy.
Farley notes that patrons should still have the ability to discover one at an area dealership. “Look, we’ve got a 10-day provide of the car” on vendor tons, he notes. However 60 days is nearer to the business norm. At occasions this yr, Ford has had a nearly-100-day provide of its best-selling F-150 pickup.
A Few Options Coming
Buyers on the lookout for an alternate have only one for the time being. The Hyundai Santa Cruz fills an analogous position, although it doesn’t are available a hybrid.
However rivals have observed the Maverick’s success. Chevrolet is working by itself Maverick rival. Ram just lately confirmed sellers their smaller truck, which can resurrect the Dakota identify, although experiences say it might be giant sufficient to qualify as midsize.
