You’ve heard all the standard music advertising recommendation. Keep energetic on social media. Promote your music however not too a lot. Construct your model however be accountable about it. Entice new followers and all the time be transferring ahead. You already know all of this and but, one thing continues to be lacking. It’s not fairly clicking.
Right here’s the reality. Every musician, their followers, and their journey will probably be utterly totally different. What works for the opposite band could not be just right for you and vice versa. Meaning plenty of experimentation and discovering what works for you. That’s the enjoyable half! Social media and advertising normally, when carried out in a means that aligns together with your character and beliefs, ought to really be enjoyable.
Sure, I mentioned enjoyable!
When you’re not there but, strive a few of these concepts and see what comes naturally. It received’t all the time be simple but it surely ought to all the time really feel you. Mess around with these totally different concepts and see what clicks. All of them (even those that sound grandiose) are budget-friendly for DIY artists.
1. Create a mini documentary
I do know, I do know, it sounds costly proper? However earlier than you get too nervous take into consideration this. I’m not speaking concerning the subsequent Netflix documentary (although that may be cool when you have the assets). You can also make a documentary in your cellphone as of late and add the entire thing to YouTube or put it collectively in iMovie. If you wish to preserve it small you possibly can launch it in elements main as much as a single or album launch. You would even contemplate launching with a Twitch livestream to have fun as a option to preserve it price efficient however nonetheless make it really feel like a particular occasion.
If you wish to actually go all out, associate with a small native theater that focuses on working with impartial filmmakers and do a pink carpet occasion the place you premiere the documentary and do a particular reside efficiency for followers within the space.
Are you able to consider a extra enjoyable option to kick off a launch?!
2. Tease new art work, lyrics, or songs
You’ve heard this one earlier than, however have you ever ever seen it made right into a sport? Right here’s what you are able to do: launch your art work damaged into totally different “puzzle items” over the course of per week till lastly the entire art work is revealed. It’s a simple option to tease the art work (and album title) and construct anticipation, whereas supplying you with one thing to submit and share with followers day-after-day.
You can even submit images of your lyrics, or a part of a tune title, inviting followers to guess the title or what the tune is about. The extra you can also make them part of the method, the higher.
3. Host a listening occasion in a novel venue
Assume: artwork gallery acoustic set. Park aspect jam. Skateboard park rock out. Selecting a novel venue that aligns together with your model and the form of expertise your followers wish to have and doing one thing outdoors the field is a good way to shake issues up and step outdoors your consolation zone of the standard “present at venue” whereas giving your followers a extremely distinctive expertise to get enthusiastic about (and share on social media!)
4. Do one thing excessive
Nothing harmful! I’m considering one thing like coming into a band member in a scorching canine consuming contest and filming it for content material, or internet hosting your individual annual ice cream sundae-a-thon with performances from native bands and quaint sundaes at a beachside home you hire for the weekend. You’ll be able to even attempt to break a file like Tokyo Police Membership filming their video for PCH. Just like the above possibility, that is meant to be a option to shake issues up and provides followers a memorable expertise.
5. Ask followers to look in your movies
I like it after I see bands bringing their followers into the combo like this, and what higher means to try this than involving them in your music video! You are able to do this based on the tune’s themes. For example, a tune about friendship is likely to be made up of images of your followers with their greatest mates. One about love could possibly be your followers with their companions. It’s a good way to indicate them how vital they’re to you, and so they’ll nearly definitely share the video that options them which suggests publicity to a bigger viewers.
6. Discover press alternatives
As a publicist and marketer myself, I’d be remiss to not point out the facility of press. Press has modified quite a bit over the previous few years but it surely’s nonetheless simply as vital as ever for legtitimizing your band and discovering new followers. It helps you get your message on the market and greater than ever it helps you join with highly effective business gamers that may allow you to construct your profession and unfold your music even additional. There are such a lot of artistic methods to do that from conventional press (blogs, podcasts) to playlists and even influencer partnerships. The objective of those is identical: get your music to as many individuals as potential.
Remaining ideas
I hope these have sparked concepts for all of the other ways you possibly can construct your viewers and have a blast doing it! Advertising and marketing is usually a ton of enjoyable when you embrace it to suit your model and viewers. I can’t wait to see what you do!
Angela Tyler is the founding father of MP Co. (previously Muddy Paw PR) and has secured placements on Forbes, American Songwriter, Lead Singer Syndrome, & extra. She loves dessert, her canine Sawyer, and new music—be at liberty to ship her yours!
