Being caught with nothing to submit is absolutely the worst, isn’t it? You realize it is advisable present one thing to your followers however regardless of what number of articles you learn or how a lot scrolling you do completely nothing is coming to thoughts.
So what do you do? You don’t submit in fact. You don’t submit and you’re feeling unhealthy about it after which the entire cycle repeats itself the subsequent day. That’s no technique to maintain going — in circles — and it’s undoubtedly not a good way to truly develop a fan base or broaden your music profession.
So, we’ve compiled 10 content material concepts for once you’re feeling caught. A easy checklist you’ll be able to scroll by once you’re feeling like there’s simply nothing to submit. As a result of we all know that’s not true; you’ve obtained heaps to say and share, and it’s about time your followers noticed that.
1. Share the method
It’s the oldest recommendation within the e book for good purpose. It really works and there are such a lot of other ways to do that! Sharing your course of can imply so many issues. It may be the method of writing music, lyrics, studio time, touring…and all points of these issues. The earlier than stage (planning, plotting, and many others.) the throughout (recording, performing, and many others.), and the after (the celebration, disappointment, appreciation, and many others.)
2. Being actual
If being a goofball is a part of your model, present it off! Issues like sharing the within moments of your band, the issues that may appear mundane (however make you very relatable), singing within the automotive, drumming on the whole lot round your own home, air guitar, something that matches together with your character. You would possibly suppose it’s not price sharing however belief me, you’re extra relatable than you suppose and that’s what is going to enable you to join with followers.
3. Showcase your studio (or house workplace, writing area, and many others)
The place does all that music magic occur? Present us! Possibly it’s a comfy nook of your room, a basement residence, a studio you have got common entry to, wherever it’s, present it off and perhaps even share about your course of whilst you’re at it. We as individuals like to see different individuals’s areas and the processes and emotions hooked up with them.
4. Pictures and movies from dwell exhibits
Even when they aren’t current, sharing clips out of your exhibits alongside captions to advertise upcoming exhibits, or just share an anecdote or how a lot you respect your followers for popping out, it’s a good way to showcase how nice your dwell present is whereas connecting with followers. When you’re quick on dwell present materials, ask buddies or household within the viewers to file video or take photographs of your set. You possibly can even think about hiring native school photographers or videographers for particular exhibits after which repurpose that content material all year long.
5. Cowl music
You possibly can’t beat a great cowl music for locating new followers and making current ones love you extra. There’s one thing in regards to the familiarity of a music we already know and love being sung by a unique band, in a brand new means, that makes us curious, excited, and engaged. You would even think about making it a daily a part of your content material!
6. Share the story behind your identify/lyrics/music
I like a great deep-dive into how issues happened and so will your followers. Sharing the way you got here up together with your band identify, or your hottest music, or a sure lyric you or your followers have all the time liked is a enjoyable technique to share about your self whereas (subtly) selling your music.
7. Traits
Take a look at completely different traits taking place throughout the platforms (particularly TikTok), or look to timeless ones like “The way it began vs the way it’s going” or “what individuals suppose making music is like vs what it’s really like” (a spin on “what individuals suppose i do…”) and make it give you the results you want.
For the way it’s began vs the way it’s going you can share the primary band picture you ever took vs now, or a photograph of an empty room (your first exhibits) and the packed viewers now, with a caption like “thanks for being part of this journey with us.” It’s a enjoyable technique to present how far you’ve come and the appreciation you’re feeling in your followers.
8. Reels recap
A Reels recap pinned to the highest of your profile could be a technique to share a snippet of your band in 60-90 seconds. Type of like a dwell present reel you would possibly ship a venue, however in your model. It could actually present clips of your music, your band in motion (together with behind the scenes footage) and have one in all your songs because the audio. The caption can share a bit about you for newcomers to your profile, and function an incredible introduction.
9. Throwback photographs
Whether or not a photograph from the primary time you picked up a guitar to you as a toddler banging on pots and pans and even only a picture of the band when it first began, throwback posts are a enjoyable technique to share one thing completely different whereas giving a little bit of historical past and context of the band.
10. Inspiration
Sharing photographs, video, or captions that pay homage to the inspiration that introduced you wherever you might be right now can provide followers a have a look at what makes you who you might be and provides them a brand new appreciation for what introduced you right here. This might be photographs of you idols, an essay about one of the best exhibits you’ve been to or your favourite album, a playlist of influential songwriters, and many others.
Ultimate ideas
These are simply concepts—on the finish of the day you wish to create content material that’s true to you and the viewers you wish to appeal to. Which means greater than something being genuine, true to your self, and sharing content material that you simply suppose is enjoyable and attention-grabbing. When you suppose that, your viewers will too!
Angela Tyler is the founding father of MP Co. (previously Muddy Paw PR) and has secured placements on Forbes, American Songwriter, Lead Singer Syndrome, & extra. She loves dessert, her canine Sawyer, and new music—be at liberty to ship her yours!
